Nike breaks up with Amazon耐克与亚马逊分手

原标题：Nike breaks up with Amazon耐克与亚马逊分手 来源：腾讯自选股综合

The sneaker giant is stopping to sell directly on Amazon's website, ending a pilot program that began in 2017 (in exchange for stricter counterfeit policing and restrictions on unsanctioned sales).

Retail unease? Signals suggest the company is going even more aggressively after e-commerce sales following the hiring of ex-eBay chief executive officer John Donahoe as its next CEO.

Nike (NYSE:NKE) will still continue to use Amazon's cloud-computing unit, Amazon Web Services, to power its apps and Nike.com services.

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这家运动鞋巨头正停止在亚马逊网站上直接销售，结束了从2017年开始的试点计划(以换取更严格的假冒监管和对未经批准的销售的限制)。

零售业的不安？有迹象表明，在聘请eBay前首席执行官约翰·多纳霍(John Donahoe)担任下一任首席执行官后，该公司在电子商务销售方面正采取更积极的行动。

耐克(NYSE：NKE)仍将继续使用亚马逊的云计算部门亚马逊网络服务(Amazon Web Services)来支持其应用程序和Nike.com服务。

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