不支持Flash
新浪财经

《环球企业家》杂志简介

http://www.sina.com.cn 2005年05月10日 20:26 新浪财经

  《环球企业家》杂志社简介

  《环球企业家》杂志创刊于1993年7月,以“推动中国商业国际化”为使命, 是目前国内惟一一本以国际化为核心竞争力的高端商业杂志,亦是国内报道世界级企业、企业家最频密的杂志;我们同时关注最具国际竞争力的中国公司——他们已在与跨国公司的同台竞技中逐步壮大。

  秉持“国际视野,专业精神”的价值观,14年来,《环球企业家》始终致力于运用比较分析框架,提供全球化背景下的一流商业故事和见解,搭建中外商业人士无边界社区,以此获得高端商业人群的充分认可。如今,随着国际化成为中国商界的最热门话题,中国市场日益成为跨国企业的重要战略支点,《环球企业家》已被广泛誉为中国最具影响力的主流商业杂志之一。一年一度的“环球企业家高峰论坛”更成为众多中外商业精英探讨商界趋势的聚会首选。

  《环球企业家》由中国作家出版集团主办,2007年7月起《环球企业家》以半月刊形式发行,每月5日、20日出版。

  Global Entrepreneur

  OUR MISSION

  For 14 years Global Entrepreneur has given China’s professionals the insights, information, and inspiration they need to make smarter decisions about business, finance, and careers. We keep them current on a wide variety of business issues and events; financial trends and projections; and technology and its applications.

  INTRODUCTION

  The Leading Business Magazine in China

  Every biweekly, Global Entrepreneur takes readers inside the minds of CEOs and corporate boards. Inside rising companies and falling ones. Inside technology, finance and economics.

  Now, the hottest topic in China’s business world is globalization. And Global Entrepreneur is the one and only business magazine dedicated to cover this trend. To do this, the publication focuses on both multinational corporations in China and local corporations with global ambitions, world business leaders being our inspirer.

  This unique ability to take readers further inside the issues has made Global Entrepreneur the leading business magazine in China. On top of and supported by this strength, we have consistently higher ad recall than our competitors in major advertising categories - the Global Entrepreneur advantage becomes clear.

  But the advantage doesn’t end there. In addition to creating China’s leading business magazine, we produce one of the most celebrated business events in China - Global Entrepreneur Summit. We also host Global Entrepreneur Lifestyle Salon, a series of rendezvous for senior executives from varied industries. The result is that Global Entrepreneur is poised for growth, and positioned better than at any time in our history.

  CORE VALUES

  The Global Entrepreneur Brand of Journalism

  Global Entrepreneur is the leading source of multinational business analyses and local insights. As business becomes more complex around the world, more and more business pros look to Global Entrepreneur for the information and in-depth analyses they so need as to compete and prosper.

  Vital

  Point-of-View Journalism That Creates Value

  What makes Global Entrepreneur different is a thinking-forward, thinking-global approach that is applied to all the Global Entrepreneur franchises. We call this Point-of-View Journalism because it goes beyond routine analysis to give our audience perspectives to the ever-changing world of business. Global Entrepreneur sorts through the complexity of today’s issues for business professionals whenever, wherever, and however they look.

  Discerning

  Essential Content That Cuts Through the Clutter

  Global Entrepreneur is the indispensable resource for business leaders in China because we separate the superficial from the essential. We ask tough questions in approaching any topics: Are we being original? Are we breaking a story? Are we adding to the sum of knowledge in a way that is meaningful and important to business leaders? If the answer is no, we don’t waste their time.

  Trustworthy

  Uncompromising Integrity That Builds a Bond

  Readers come first, always. It’s a principle we never betray.

  Powerful

  Global Context That Moves Leadership

  More than 30 editors in 3 news bureaus around China, and a European bureau and a US bureau. Such depth and breadth allows Global Entrepreneur to deliver perspectives that put our stories into a global context. This empowers people around China to make decisions informing business and financial markets.

  Global Entrepreneur’s consistent delivery of unbiased business journalism has enabled us to forge a bond with our audience that is the envy of the publishing world.

发表评论 _COUNT_条
爱问(iAsk.com)
不支持Flash
不支持Flash
不支持Flash