丁雄军中金伦敦论坛英文致辞给出答案：茅台怎样坚持走国际化道路？_新浪财经

　　来源：茅台时空

　　9月27日，贵州茅台受邀参加第八届中金“中国特写”伦敦论坛主题午餐会。茅台集团董事长丁雄军发表英文演讲，阐述《茅台的可持续价值创造》，回答了“茅台是什么”“茅台可持续性发展靠什么”两个问题。

　　丁雄军表示，茅台坚持走国际化道路，就是要“追求美”，looking forward to Mei，把茅台之美传递给世界。

　　丁雄军演讲全程用英文完成，下面为演讲实录：

　　可持续发展是企业追求的终极目标，可观的价值创造是上市企业的发展责任。一直以来，我们始终尊重股东权益，坦诚回应股东关切问题，以可观的真金白银回馈股东，同时携手各相关方，共同推动茅台实现可持续发展，创造了丰厚价值。

　　Sustainable growth is a company’s ultimate goal， while valuecreation is a listed company’sresponsibility． We highly value our shareholderinterests by responding to their concerns and offering financial rewards.Meanwhile， we have been working with various stakeholders to ensure Moutai’ssustainable growth， and we have created great values．

　　今天，我以《茅台的可持续价值创造》为题，和大家分享：

　　Today， I’d like to share some thoughts on Moutai’s SustainableValue Creation．

　　第一，茅台是什么。我想用四个字，带大家认识茅台。一是“老”。茅台始于秦汉、熟于唐宋、精于明清、盛于当代，从汉武大帝盛赞“甘美之”，到明清“秦商聚茅台”，再到1915年巴拿马智夺“金奖”，茅台一步步走出贵州小镇，接轨世界、名扬天下。二是“大”。茅台核心产区面积约15.03平方千米，占地面积约10平方千米，有3万多名员工致力于酿造美酒，产品销往全球64个国家和地区。三是“强”。市值达3100亿美元，年营收超180亿美元，利润近100亿美元，均位列行业第一；核心产品贵州茅台酒年销售额超150亿美元，是酒类第一大单品。今年，茅台以497亿美元的品牌价值，连续8次蝉联BrandFinance“全球酒类品牌价值榜”第一。四是“优”。茅台自然环境优越，独特的“山水林土河微”构成了酿造茅台酒的天然秘境。茅台酒集“绿色食品”“有机食品”和“地理标志保护产品”三项认证于一身，入选中欧地理标志互认产品名录，是中国白酒的品质标杆和领军品牌。

　　To begin with， what is Moutai？ Let me answer that with four words.The first word is “Old”． Moutai’s origins date back to the Qin and Handynasties． It matured and prospered through the Tang， Song， Ming， Qingdynasties， and won the Gold Medal at the Panama World Expo in 1915． From asmall town in Guizhou province， Moutai has made a name for itself in the world.The second word is “Big”． Moutai enjoys a core production area of 15.02square kilometres and， with over 30，000 dedicated employees， has grown to own arange of products that reach 64 countries and regions． The third word is “Strong”．With a market value of 310 billion US Dollars， an annual revenue exceeding 18billion US Dollars， and an annual profit reaching 10 billion US Dollars， Moutaiis the indisputable leader of the spirit industry． Our core product—KweichowMoutai—boasts annual sales of over 15 billion US Dollars， the largest liquorsales in the world． For eight consecutive years， Moutai has topped the BrandFinance’s Most Valuable Spirits Brands List with a brand value of 42.9 billionUS Dollars． The fourth word is “Superior”． Moutai is brewed in asuperior natural environment where mountains， waters， forests， earth， riversand microorganism all work together to create this magical liquor． Moutai iscertified as a “green product”， “organic product”， and “national protectedproduct of geographic indication”， which is on the product list of the EU-Chinageographical indications agreement．

　　第二，茅台的可持续发展靠什么。经过70多年发展，茅台形成了独一无二的原产地保护、不可复制的微生物菌落群、传承千年的独特酿造工艺、长期贮存的优质基酒资源“四大核心势能”，培育了品质、品牌、工法、环境、文化“五大核心竞争力”。近年来，我们以美学作为企业哲学，深入开展美学研究，探索出了一条以茅台美学为价值内涵的“五线”高质量发展道路，铸牢了茅台可持续发展的基础和能力，同时将ESG理念融入可持续发展过程，持续为环境、社会、相关方创造了丰厚的价值。

　　Let’s move on to the next question： What underpins Moutai’ssustainable growth？ Over the past seven decades， Moutai has developed fouressential strengths and five core competitive edges． The fouressential strengths are： unique protection of place of origin； unreplicablemicrobial resources； a legacy of spirits-making techniques； and a top-rate baseliquor stored over ages． The five core competitive edges are quality， brand，craft， environment， and culture． In recent years， we started to take a pathof high-quality growth based on Moutai’s aesthetic features． This hasstrengthened Moutai’s sustainable growth． Meanwhile， we are integrating ESG principlesinto our sustainable growth in order to benefit the ecological system， society，and our stakeholders．

　　生态价值方面：茅台坚持构建“山水林土河微”生命共同体，落实“双碳”行动，每年投入超700万美元用于赤水河生态保护，始终致力于保护好茅台酒赖以生存的自然环境。

　　In terms of ecological values， Moutai has been investing inenvironmental conservation． We aim to nurture a natural community of “mountains， waters， forests， earth， rivers， andmicroorganism”． Each year， we invest over 7 million US Dollars in theconservation of the Chishui River， the natural cradle of Moutai． Meanwhile，Moutai is also implementing carbon reduction measures．

　　社会价值方面：茅台坚持“大品牌大担当”，前几天，我们发布了最新中英文版的《2022年ESG报告》，还荣获了“中国上市公司ESG百强”奖项。近五年来，累计公益捐赠超3.7亿美元，成立茅台公益基金会，投身青少年成长、老年人健康、全球医疗改善、文史文物保护、救灾赈灾等社会公益事业。

　　In terms of social values， Moutai undertakes itsresponsibility as an industry leader． Just a few days ago， Moutai released itslatest 2022 ESG Report in Chinese and English and made the ESG top 100 list ofChina’s listed companies． Moutai has donated more than 370 million US Dollarsto charity in the last 5 years． We have founded the Moutai Foundation， whichhas invested in various social causes， such as taking care of teenagers，improving the health of seniors，enhancing global medical conditions， protecting historical and cultural relics，and disaster rescue and relief．

　　相关方价值方面：茅台坚持与供应商、经销商、投资者、员工等相关方铸牢利益、情感和命运共同体，建立经销商“传承人”机制和供应商“链长制”机制，帮助很多经销商、供应商成长为行业佼佼者，上市22年来累计分红超300亿美元，创行业之最。

　　In terms of stakeholder values， Moutai is committed tobuilding a shared community of interests and cultivates deep bonds with all ofits stakeholders， including suppliers， distributors， investors， and employees.We have established mechanisms to support many of our retailers and suppliersto succeed and excel in their respective industries． In the 22 years since thelisting， we have distributed stock dividends exceeding30 billion US Dollars， the highest inthe sector．

　　茅台是世界公认美的产品。茅台的“美”，不仅是具象的“beauty”，给人物质感官满足，也是抽象的“aesthetic”，给人精神情绪愉悦。我们坚持走国际化道路，就是要“追求美”，lookingforward to Mei，把茅台之美传递给世界。当前，茅台产品出口量约2000吨，销往全球64个国家和地区。接下来，茅台将坚持“酿造美好生活”的企业使命，坚定国际化战略，走进更多国家和地区，不断用茅台美的产品和美的服务，满足世界人民对美好生活的向往和期待，创造更加广泛的美价值。

　　Moutai is globally recognised as aproduct of aestheticism． It satisfies the senses and elevates the spirit． As weset our eyes and hearts on the world， it is our vision to pursue aestheticismand to convey it to the world． Presently， Moutai’s export volume stands at 2000tonnes， reaching 64 countries and regions． Working towards the mission to “brewa good life”， Moutai is set to reach more people and places． We want to bringour beautiful products and services to more consumers， continue to create morevalue， and share Moutai’s aestheticism with the world．

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