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中国正北方，在荒漠和草原绵延交汇的深处，有一块富饶而神奇的土地，它就是鄂尔多斯，一个因为有了鄂尔多斯集团而被世界熟知的地方。
鄂尔多斯集团是在改革开放之初的1981年通过补偿贸易方式建立起来的羊绒制品加工企业。经过二十多年的持续高额盈利、滚动式发展,集团已壮大成为拥有成员企业75家、员工2万多人、总资产逾75亿元、年销售收入近40亿元，同时经营羊绒、商贸、电力、冶金等多
种产业的大型现代企业集团。集团被第50届世界统计大会授予“中国羊绒制品大王”称号，1997年经国务院批准成为全国120家试点企业集团之一。“鄂尔多斯”是中国羊绒纺织业第一个获得中国驰名商标称号的品牌，品牌价值达43.67亿元，连续五年位列中国最有价值品牌前二十名之列。
集团公司目前的主要产品年生产能力为：羊绒衫500万件，无毛绒1200吨，羊绒纱1800吨，羊绒面料70万米，羊绒围巾、披肩100万条，羊绒服装5万套，羊绒衬衫110万件，精纺羊毛衫60万件，电阻器1.3亿支,高频电感器1.5亿支,发电15000万千瓦时,供汽135万吨。主要产品中，KVSS牌无毛绒被世界公认为“中国一号无毛绒”，享有“纤维钻石”的美誉； “鄂尔多斯”牌羊绒衫获得过国家优质产品金质奖两次、部优奖9次、省优奖34次，先后获得“中国王牌产品”、“市场最有竞争力和影响力产品”等上百种荣誉，并多次获得“全国用户满意产品”、“消费者信得过产品”等称号。鄂尔多斯集团羊绒制品的生产营销能力目前占到中国的40%和世界的30%。
鄂尔多斯集团公司坚持内外销并举的营销战略，目前，集团公司在全国设有32个销售公司、19个业务代表处、31家配送中心和上千家营销网点，形成了自营店、加盟店、商场专厅有机配合的营销格局，成为国内纺织行业最大的企业营销网络之一。 按照集团的品牌发展战略，为了进一步提升品牌的附加值、扩大品牌效应，提高整体品牌组合的投资效益，集团于 2003年和2004年分别在北京和上海投资设立男装公司和内衣公司，进军国内男装和内衣的高端市场。 公司的主导产品“鄂尔多斯”羊绒衫的质量、市场占有率、出口创汇连年来均居全国羊绒行业第一名。产品在畅销国内的同时，远销日本、美国、欧共体等30多个国家和地区，年出口能力在300万件以上。主要产品被国家外经贸部列为“第一批重点支持和发展的名牌出口商品”，连续七年被美国最大的百货连锁集团——美斯公司授予最佳供货“五星”奖。企业连续5年进入全国最大100家自营出口企业行列。公司在洛杉矶、东京、伦敦、莫斯科、科隆、香港、米兰设有七个国际性销售公司和20多家直销店，并在蒙古国建立了加工厂，初步构筑起国际化生产销售服务框架，为发展国际品牌奠定了基础。2001年，为了更进一步扩大集团的进出口贸易，变单一供货商为综合多元供货商，集团在北京、上海、深圳成立了三个业务公司，专门从事棉、毛、麻、丝等各种纺织服装产品的进出口贸易。
鄂尔多斯集团公司积极推动技术进步，始终注重产品质量，坚持以技术进步带动产品创新和质量创新。从建厂伊始，集团就一直坚持行业国际标准，形成了50多道检验工序、60多个检测点，配备了500多名专职原料、半成品、成品检验人员。1995年以来，引入国际ISO9001质量管理标准，建立了从原料、设计、生产、包装到售后服务全过程的质量保证体系，现在，该体系正式通过了中国进出口商品质量认证中心的审核，取得了“ISO14000国际质量保证体系认证资格证书”。先进的生产设备加上严谨的质量管理，使产品质量长期稳定地保持在优良水准之上，鄂尔多斯羊绒衫已达到了国际和国家行业优等品标准。“鄂尔多斯”针织纯羊绒服装连续四年被国际绿色纺织品生态检测协会评定为国际“信心纺织品”。随着公司品牌经营战略的不断推进和发展，公司在技术创新方面的资金投入也逐年加大，平均每年投入近亿元人民币进行技术改造、技术引进和技术开发，目前，集团的主要生产设备已处于世界领先水平，新产品开发和新技术应用位于同行业前列。1999年鄂尔多斯集团进入国家重点支持技术创新的33家行业排头兵企业行列。2001年，鄂尔多斯集团技术中心被国家经贸委等单位认定为国家级企业技术中心。以技术进步带动产品创新和质量创新，经济效益稳步增长：2003年，集团公司实现销售收入39.72亿元，利税5.3亿元，创汇1.96亿美元。
2003年集团公司斥巨资建设煤电联产项目，该项目是鄂尔多斯集团按照循环经济模式，实现煤-电-高载能产品加工一体化的综合项目，是一个以资源能源型产业为主导，由初级至高级，配套完善，产业结构合理，产业链条长，资源充分利用的产业集群。煤电联产项目是鄂尔多斯集团在新世纪积极寻求新的经济增长点，适时向第二支柱产业进军，把鄂尔多斯集团进一步做强做大，实现集团二次创业宏伟战略目标的一项重大战略举措。该项目的建成，对于充分发挥地方资源优势，促进资源优势向经济优势转变，保护当地生态环境，推动地方及内蒙古经济迅速发展具有非常重大的意义。
鄂尔多斯集团在二十年的发展历程中形成了自身独具特色的企业文化。"与其说我们在经营一种品牌,倒不如说是在经营一种文化"。二十年来,在"立民族志气,创世界各牌"的远大理想和"集智、放胆、拓荒、创新"的企业精神的指引和支持下,集团的各项事业取得了长足的进步,特别是1999年以来,根据国内外市场形势的变化,集团公司审时夺势地进行了产权制度改革,向建立现代企业制度和科学的法人治理结构迈出了重要步伐。与产权制度改革相配套,企业适时地进行了全方位、深层次的企业流程再造,重新调整和完善了集团在内外贸易、科研开发、采购供应、财务运营、事业发展、集团管理、企业文化等专业领域的发展规划和战略设想,以扁平、精干、高效、快速、权变为原则,初步构筑起了适应集团未来5-10年发展要求的组织框架和运作机制。
煤电联产项目位于京包银兰经济带的工业重镇鄂尔多斯市鄂托克旗棋盘井镇，该地区资源丰富、交通便利，地理位置十分优越，项目占地面积15平方公里。该项目总体规划为：年产360万吨原煤矿井，年产360万吨洗精煤、120万吨冶金焦的现代化煤焦综合项目；火力发电252万KW机组，包括一期4×33万KW机组, 二期2×60万KW机组；高载能系列产品主要为高科技环保型硅合金、金属硅、金属镁、硅钙、硅锰及适量精炼硅铁产品。
该项目自2003年7 月正是开工建设以来，在各级党政及有关部门的大力支持下，项目建设进展顺利。目前，各项工程包括2×33万KW机组、22万伏总降压站项目、50吨硅铁项目、引黄工程项目及三水源地项目、基础设施和公用工程项目、阿尔巴斯煤田勘探已全面铺开，并有条不紊的推进。
鄂尔多斯集团在二十年的发展历程中形成了自身独具特色的企业文化。二十年来，在“立民族志气，创世界名牌”的远大理想和“集智、放胆、拓荒、创新”的企业精神的指引和支持下，集团的各项事业取得了长足的进步，特别是1999年以来，根据国内外市场形势的变化，集团公司审时度势地进行了产权制度改革，向建立现代企业制度和科学的法人治理结构迈出了重要步伐。与产权制度相配套，企业适时地进行了全方位、深层次的企业流程再造，重新调整和规划了集团在内外贸易、科研开发、采购供应、财务运营、事业发展、集团管理、企业文化等专业领域的发展规划和战略设想，以扁平、精干、高效、快速、权变的原则，初步构筑起了适应集团未来发展要求的组织框架和运作机制。
中国加入WTO后，随着配额等贸易壁垒的逐步取消，给中国纺织服装业带来了前所未有的发展机遇。鄂尔多斯将以振兴民族工业为己任，满怀信心地迎接新世纪的挑战。鄂尔多斯的战略构想是：在继续做精做强羊绒主业的基础上，审慎地介入电力冶金、金融证券、资本运作等领域，积极培育若干次主产业，力争早日将鄂尔多斯集团建成一个多元化经营的跨国企业集团，实现鄂尔多斯创世界名牌的宏伟理想！
A brief introduction to Erdos cashmerepuorgco.ltd.
In the right north of China, in the stretching deep point connected by desert and grassland, lies a rich and mysterious land called “EERDUOSI” which is worldwide known because Erdospuorgsituated right here.
Erdos group, with more than 20 years of constant high profit margin and rotation development, is a cashmere products processing firm established in 1981 in a mode of compensation trade. Now the group, with 75 member firms, 20,000 employee, Rmb7.5 billion yuan of total assets, and Rmb 4 billion yuan of annual sales income, has become a large-size modern corporation group. And in the meantime, the group, simultaneously deals in
cashmere, trade, power generation, metallurgical industry and others. And it was conferred a title of “magnate of Chinese cashmere products” by the 50th world statistics conference, was approved and listed as one of 120 nationwide experimental corporation groups by the state council of China in 1997, “Erdos” brand was the first one which gained the title of “Chinese famous brand” among Chinese cashmere textile circle with the brand value amounted to Rmb4.367 billion yuan, and the brand was listed as one of 20 most valuable brands of China in consecutive five years.
The existing annual production capacity of thepuorgis listed as follows: 5 million pieces of cashmere garments, 1,200 tons of dehaired goatswool, 1,800 tons of cashmere yarn, 700,000 square meter of cashmere fabrics, 1 million pieces of cashmere shawl and cape, 50,000 suits of cashmere apparel, 1.1 million pieces of cashmere shirts, 600,000 pieces of worsted wool garments, 130 million pieces of Resistor, 150 million pieces of high-frequency sensor, 150 million kWh of power generation, and 135,000 tons of steam supplying.
Among its leading products: KVSS brand dehaired goatswool is publicly known as “No.1 dehaired goatswool of China”, and enjoys the good reputation of “diamond fiber”. Erdos brand cashmere garments have, for two times, gained the golden awards of excellent quality products from the state level, nine times gained the excellent award from the state ministerial level, 34 times gained the excellent award from provincial level, gained more than 100 honors such as “Chinese top products” and “the most competitive and most influential products”, and many times gained the title of “satisfactory products of the users nationwide” and “the reliable products of consumers”. The production and marketing capabilities for the cashmere products of Erdospuorgcovers 40% of Chinese market share and 30% of the world market share.
Erdospuorgadheres to the marketing strategy of “ both the domestic sales and foreign sales are forging ahead simultaneously”. Till now, thepuorghas established 32 sales corporations, 19 business representative office, 31 merchandise dispatching and distributing center and more than 1,000 sales net around China. And the marketing formation have been taken shape with the organic combination of self-managing shops, co-operative shops, special sales hall in the shopping center, and it has become one of the largest corporate marketing net of the domestic textile industry. According to the strategy of brand development and to further increase the additional value of our brands, extend the effect of our brands and improve the investment benefit of holistic combination of our brands, Erdospuorginvested in establishing Men's wear company in Beijing in 2003 and underwear company in Shanghai in 2004, which make an entry for us in the exclusive domestic market of men's wear and underwear. Erdos brand cashmere garments, the leading products of the group, have taken the first place of Chinese cashmere industry for its quality, market share, foreign exchange earnings in consecutive years. The products, with annual export volume tops 4 million pieces, were not only sold well in China but also far sold to more than 30 countries and regions like Japan, the U.S., and European union etc. Its leading products were listed as “the first emphasized supporting and developing famous brand commodity for export” by the ministry of foreign trade & economic co-operation of China, and, in seven consecutive years, were conferred “five star” award by the American largest chain-store group-Federated merchandising group. Erdos group, in five consecutive years, was listed as one of 100 biggest self-managing export firms of China, and the primary production and marketing frameworks have been formed with the establishment of seven international sales branch corporations and more than 20 direct sales shop in Los Angeles, Tokyo, London, Moscow, Cologne, Hong Kong, and Milan and the establishment of processing mills in Mongolia. All these have laid a solid foundation for developing Erdos brandotnia world famous brand. In 2001, inpuorgto further expand import & export business and change the single merchandise supplierotnia diversified merchandise supplier, thepuorgestablished three business corporations in Beijing, Shanghai, and Shenzhen for handling import & export business of the textile apparels made from cotton, wool, hemp, and silk etc.
Positively pushing the technological progress, Erdospuorgattached great importance to products quality from the beginning to the end and enhanced products innovation and quality innovation with technological progress. The group, stick to the international industry standard from the establishment, formed more than 50 inspection process and more than 60 inspection spot, and more than 500 professional inspection persons were fitted for the inspection of raw material, semi-finished products and finished products. Since 1995, thepuorgintroduced international ISO9001 quality management standard and formed the whole process of quality assurance system ranging from raw material, designing, production, packing and after-sales service. Now, the system, checked and approved by China import & export commodity quality certificate center, gained the qualification certificate of ISO14000 international quality assurance system. Advanced equipment and strict quality control keeps the quality of the products rise above the excellent level, and Erdos cashmere garments have reached to the international and the state excellent level. “Erdos” brand pure cashmere knitting garments were evaluated as international “confident textile products” by international green textile products ecological inspection association in consecutive four years. With the constant progress and development of the corporate brand managing strategy, thepuorggradually enlarged its investment on technological innovation year by year, and the annual average investment amount on technological reformation, technological introduction and technological development is nearly up to Rmb100 million yuan. Till now, the leading equipment of thepuorghave reached to the world advanced level, and new products development and new technological application also takes the lead in the same industry. In 1999, Erdospuorgwas ranked as the leader of 33 emphasized supporting technological innovation firms in textile industry by the state. In 2001, the technology center of thepuorgwas approved as corporate technology center at the state level. Pushing products innovation and quality innovation with technological progress, thepuorghas achieved steady growth in economic gains. In 2003, thepuorghas achieved Rmb3.972 billion yuan of sales income, Rmb530 million yuan of profit and taxes, and USD196 million of foreign exchange earnings.
Erdospuorginvested hugely in the electric power and coal industry combination project in 2003. The program is a comprehensive one to implement the coordinating development of coal-power-high energy consuming product based on the recycling economic framework, which is the grouped industries from low to high grades with the completely workable industries' structure and industry chain extension to the energy industry, under which the local resources could be fully taken use of. The electric power and coal industry combination project is an important strategic measures for thepuorgto find a new economic growth point in the new century, to create the second backbone industry at the proper time, to make Erdospuorgstronger and bigger, and to realize the lofty goal of the second revitalization of Erdos group. The construction of the project will be of great significance for making full use of the local resources advantages, improving the transformation from the resources advantage to the economic advantage, protecting local ecological chain and promoting the local area and Inner Mongolia economic development.
The electric power and coal industry combination project is situated in Qi Panjing town, Otog Banner, Erdos city covering 15 km2 of land. Qi Panjing town is the industrial town, which is situated in Beijing-Baotou-Yinchuan-Lanzhou economic zone. There are abundant resources, convenient communication and advantageous position in Qi Panjing town. The general plan of the project is 3.6 million tons of raw coal/year, 3.6 million tons of refined coal cleaning/year and 1.2 million tons of metal coke/year; 2520 MW units of thermal power generation (4 ×330 MW units in the first term construction and 2 ×600 MW units in the second term construction); high energy consuming product including: high-tech nonpolluting silicon alloy, metal silicon, metal magnesium, silicon calcium alloy, manganese silicon and refined ferrosilicon etc.
When the project began to construct from July 2003, the project construction is going very well under the full support of the relevant government departments at all level. At present, all the projects are being constructed including the project of 2 ×330MW units, the project of 220,000 voltage step-down substation, the project of 500,000 tons of ferrosilicon, the project of diverting the water from the Yellow River, the project of another water source, the project of infrastructure facilities and public utilities. And the exploration of the Albas coalmine is fully carried out as planned.
Erdospuorghas formed its exquisite corporate culture during its more than twenty years of development process. Twenty years passed, under the guidance and support of the grand ideal of “set the national dignity, and develop the world famous brand” and the corporate spirit of “wisdom, bravery, pioneering, and innovation”, every cause of thepuorghave made a dramatic progress. especially in 1999, thepuorgreformed its ownership system according to the domestic and foreign market changes, and an important step marched towards building modern enterprise system and scientific legal representative managing system. Matched with the ownership system, thepuorgconducted all-aspect and deep-rooted corporate flowing process reformation project, readjusted and rearranged its development plan and strategic conception for the group's domestic and foreign trade, science and research development, purchasing and supplying, financial operation, enterprising development,puorgcorporation management, and corporate culture and other professional fields, and the organizing framework and operation mechanism have been primarily formed to adapt the group's future development requirement based on the principle of “flat, high efficiency, and change”.
After China joined WTO, with the gradual cancellation of trade quota and trade barrier will bring forth unprecedented developing opportunities for Chinese textile apparel industry. Erdos will regard booming the national industry as its own duties, and will be full of confidence to meet the challenges of the new century. The strategic conception of Erdos is: to continuously reinforce its leading industry-cashmere industry: to carefully intervene in power generation, metallurgical industry, financial securities, capital operation and other fields, to positively nurture a few sub-main industries, to try best to build Erdos groupotnia diversified managing and trans-national conglomerate as soon as possible, and to realize the grand blueprint of turning Erdos brandotnia world famous brand.
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