第136届广交会（Canton Fair）将于10月15日开幕_新浪财经

第136届广交会情况介绍

中国进出口商品交易会，又称广交会，是中国对外贸易的重要渠道和对外开放的重要窗口，在推动中国外贸发展、促进中外经贸交流合作中发挥了重要作用，被誉为中国第一展。

广交会由中国商务部和广东省人民政府共同主办、中国对外贸易中心承办。自1957年创办以来，每年春秋两季在中国广州举行，迄今已成功举办了135届。广交会是中国目前历史最长、规模最大、商品最全、采购商最多且来源最广、成交效果最好、信誉最佳的综合性国际贸易盛会。第135届广交会举办期间，中国国务院总理李强亲临现场，分别同境外采购商代表和参展企业代表座谈交流，在广交会巡馆并参观广交会发展史陈列馆。他强调要坚持创新发展，打造“永不落幕”和“引领市场”的广交会，让广交会这个“金字招牌”不断焕发新的时代风采。第135届广交会共有来自229个国家和地区的境外采购商线上线下参会，其中线下参会的境外采购商24.6万人，线上参会境外采购商40.8万人。

第136届广交会将于10月15日开幕，展览总面积达155万平方米。本届广交会为全球采购商提供品类齐全、物美价优、便捷高效、信誉保障的一站式贸易平台，主要特点与亮点包括：

一是题材结构更优。第一期聚焦“先进制造”，除机械、五金工具、照明及电气等传统机电题材外，电子家电、新能源汽车及智慧出行、工业自动化及智能制造、新能源等题材将展示大量前沿技术与智能产品。第二期主打“品质家居”，建材及家具、家庭用品、礼品装饰品三大板块展览面积均在13万平方米以上，可充分满足全球客商采购精致家居产品的多元化选择。第三期围绕“美好生活”，展出健康休闲、玩具及孕婴童、时尚等贴合个人生活的题材，更好满足新兴消费采购需求。

二是展商质量更高。线上线下超4.5万家参展企业中，拥有专精特新、单项冠军、高新技术、绿色制造、国家技术创新示范等称号的优质企业8000余家，还有一大批各省市精心挑选的特色企业。

三是特色产品更多。大量创新产品将纷纷亮相。第一期产品将凸显新质生产力，展示新能源、智能网联汽车等领域的最新成果，智能仿生手、可变形电视等大批高端、智能产品将亮相“智慧生活”专区。第二、三期产品将更突出设计创新、绿色低碳，以及个性化、定制化。广交会常态化运营线上平台，超300万件展品全天候线上展示。采购商既可在线下近距离观看、体验产品，也可随时通过广交会线上平台观展，多维度感受“中国智造”的创新活力。

四是配套活动丰富多彩。举办200多场“贸易之桥”行业定制化专场活动，通过“面对面”“屏对屏”“面对屏”等贸易对接形式，切实提升供采双方获得感，助力企业稳订单、拓市场。组织多场不同主题的“好宝、好妮探广交”展示活动，向全球采购商展示“中国智造”风貌。围绕贸易数字化、贸易风险防控、重点市场分析等主题，举办约15场会议论坛活动，同时与业界权威行业研究机构合作，发布高质量行业报告，为与会采购商、供应商提供高品质资讯，拓展广交会功能，促进展会融合。举办约400场新品发布活动，打造广交会展新发布平台，更好发挥引领市场作用。高质量举办2024年广交会设计创新奖评选活动，甄选兼具设计和商业价值的前沿精品，充分反映中国先进制造水平。

五是参会便利持续提升。为方便全球展客商与会，本届广交会将继续实施“提前预注册和提前远端办证”，进一步扩大远端办证点数量及覆盖面，境外采购商可在机场、酒店、琶洲港澳客运口岸等远端办证点办理证件或扫码提前预注册取得办证回执，提升参会便利。本届广交会线上平台全新推出移动端APP，集参会助手、展商展品查询、即时沟通、供采对接等多项展示交流功能于一体，支持苹果系统及安卓系统手机，旨在为参展商和采购商提供便捷、实用、高效的参展服务体验。

为扩大进口、促进贸易平衡，自第101届起，广交会设立进口展，帮助国际企业拓展中国和全球市场。经过35届的发展，目前已累计吸引超过100个国家和地区的17,000余家次境外企业参展，包括众多优质的国家和地区展团及全球知名企业。本届广交会进口展现已开放参展申请，诚邀优质国际企业参展，共享环球商机。

自第109届起，广交会产品设计与贸易促进中心（PDC）积极推动“中国制造”和“世界设计”的互利合作，为全球优秀设计师提供了一个与中国优质企业强强联合、合作共赢的设计服务平台。本届广交会将继续汇聚全球设计创新资源，通过举办各类活动，为境内外设计机构、广交会展客商提供多形式的展示和交流对接平台。

广交会不仅推动中国对外贸易的发展，也见证了中国知识产权保护，尤其是展会知识产权保护的进步。自1992年以来，经过30多年的不懈努力，通过制定实施《广交会涉嫌侵犯知识产权的投诉及处理办法》《广交会线上平台知识产权保护暂行规定》等规定，广交会已建立起一套展前、展中、展后知识产权全链条保护，适合线上线下融合办展需要，较为完善的知识产权投诉处理机制，提升了企业知识产权保护意识，展现了中国政府尊重、保护知识产权的决心。广交会知识产权保护工作作为中国展会知识产权保护工作的典范，以公正、专业、高效的投诉处理赢得了如英国戴森、美国耐克、美国旅安、日本三丽鸥等客商的信任和赞誉。

本届广交会线下展展览排期：

第一期：2024年10月15—19日

家用电器，电子消费品及信息产品，工业自动化及智能制造，加工机械设备，动力、电力设备，通用机械及机械基础件，工程机械，农业机械，新材料及化工产品，新能源汽车及智慧出行，车辆，汽车配件，摩托车，自行车，照明产品，电子电气产品，新能源，五金，工具。

第二期：2024年10月23—27日

日用陶瓷，餐厨用具，家居用品，玻璃工艺品，家居装饰品，园林用品，节日用品，礼品及赠品，钟表眼镜，工艺陶瓷、编织及藤铁工艺品，建筑装饰材料，卫浴设备，家具、铁石装饰品及户外水疗设施。

第三期：2024年10月31日—11月4日

玩具，孕婴童用品，童装，男女装，内衣，运动服及休闲服，裘革皮羽绒及制品，服装饰物及配件，纺织原料面料，鞋，箱包，家用纺织品，地毯及挂毯，办公文具、医药保健品及医疗器械，食品，体育及旅游休闲用品，个人护理用品，浴室用品，宠物用品，乡村振兴特色产品。

换展期：2024年10月20日—22日、10月28日—30日

线上平台服务时间为半年（2024年9月16日—2025年3月15日）。线上平台与线下展展示题材保持一致，所有题材同步展示。

广交会线上展包括展商展品、供采对接、跨境电商三大部分，拥有PC端和手机H5端、移动端APP三个入口，主要特点：

一是功能及服务齐全。广交会官网设置展商展品、供采对接、新品发布、展商连线展示等多种功能和服务，同时为线上线下办展提供支持。

二是搜索精准专业。采购商可按照行业类别、国家地区、产品类型、企业类型、关键字等多个维度筛选展品，搜索专业精准高效，助力采购商快速锁定感兴趣的展商和产品。

三是供采对接便利。采购商可主动联系参展商，通过发布采购意向、即时沟通、预约洽谈、电子名片等多样化对接方式与参展商交流；也可选择由参展商发起联系，收藏展商或展品后，参展商可主动发起即时沟通，交流更便利。

四是平台平稳顺畅。线上展基于公有云部署，运行效率更高，可快速响应用户需求变化。使用行业领先的公有云海外加速技术，依托分布于全球50多个国家和地区的全球网络加速（CDN）节点，为用户带来更流畅的体验。

Introduction of the 136th Canton Fair

China Import and Export Fair, also known as the Canton Fair, is an important channel for China’s foreign trade and a window of China’s opening up. It plays a key role in advancing the development of China’s foreign trade and the economic and trade exchanges between China and the rest of the world. It is renowned as “China’s No. 1 Fair”.

The Canton Fair is co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province and organized by China Foreign Trade Centre. Since its establishment in 1957, the Canton Fair has been held every spring and autumn in Guangzhou, China, for 135 sessions. It is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest buyer attendance, the most diverse buyer origin and the greatest business turnover in China.

During the 135th session, Premier Li Qiang communicated with representatives of overseas buyers and exhibitors of the Canton Fair respectively, and toured the booths of multiple enterprises and visited the Hall of Canton Fair History. He emphasized the Canton Fair should promote innovation-driven development to strive to build an all-year-round Canton Fair and a Canton Fair that leads the market. Further success should be achieved to burnish Canton Fair’s brand in the new era. The 135th Canton Fair attracted overseas buyers from 229 countries and regions, including 246,000 who attended onsite and408,000 online.

The 136th Canton Fair is scheduled to open on October 15, with a total exhibition scale of 1.55 million square meters. The coming Canton Fair will provide global buyers with a one-stop trading platform featuring complete exhibit variety, quality products with competitive price, and convenient, efficient and reliable services. Highlights of the 136th session are:

First, better exhibition structure. Phase 1 focuses on “advanced manufacturing”. In addition to conventional industries such as Machinery, Hardware, Tools, Lighting Equipment, and Electrical and Electronic Products, a large number of cutting-edge technologies and intelligent products will be showcased in sections such as Household Electrical Appliances, New Energy Vehicles and Smart Mobility, Industrial Automation and Intelligent Manufacturing, and New Energy Resources. Phase 2 is marked by “quality home life”. Building and Decorative Materials, Home Decorations, and Gifts sections register an exhibition area of over 130,000 square meters respectively, which can fully meet the diversified demands of global buyers seeking exquisite home products. Under the theme of “better life”, Phase 3 will exhibit products from sectors of Health and Recreation Products, Toys, Children, Baby and Maternity Products, and Fashion to meet the sourcing demand for new consumption.

Second, higher quality exhibitors. Among over 45,000 enterprises participating onsite and online, there are more than 8000 high-quality companies that are specialized and sophisticated small and medium enterprises, manufacturing single champions, national high-tech enterprises, green manufacturer, and national technological innovation demonstration enterprises recognized by The Ministry of Industry and Information Technology, and a large number of characteristic enterprises recommended by provinces and cities.

Third, more distinctive products. Various innovative products will be unveiled. Products in Phase 1 will highlight new quality productive forces. The latest achievements in fields such as new energy resources and intelligent connected vehicles will be presented. High-end and intelligent products such as intelligent bionic hands and bendable televisions will be showcased in the “Smart Life” Zone. Products in Phase 2 and 3 will further emphasize design innovation, green and low-carbon features, as well as personalization and customization. The Canton Fair operates its online platform on a regular basis. More than 3 million products are displayed 24/7. Buyers can watch and experience products up close onsite, and also attend the Fair virtually on the online platform at any time to feel the innovative vitality of “Intelligent Manufacturing in China” from multiple dimensions.

Fourth, diverse supporting activities.More than 200 Trade Bridge industry-themed events will be staged. The sense of gain will be enhanced for both supply and demand sides through “face-to-face”, “screen-to-screen”, and “face-to-screen” matchmaking, helping enterprises to secure orders and expand markets. “Discover Canton Fair with Bee & Honey” of different themes will be hosted to demonstrate to global buyers the extraordinary charm of “Intelligent Manufacturing in China”. 15 conferences and forums themed around digital trade, trade risk control, and key market analysis will be organized. Authoritative industry research institutions will release high-quality industry reports, providing high-quality information to buyers and suppliers, expanding the functions of the Canton Fair and promoting the integration of the exhibition and conferences. About 400 new product launch events will be hosted to create a new platform for product release at the Canton Fair, better leveraging its market-leading role. 2024 Canton Fair Design Award will be organized, selecting cutting-edge products that combine design and commercial value, to reflect the advanced manufacturing of China.

Fifth, improved convenience of attending the Canton Fair. To facilitate the attendance of global exhibitors and buyers, the 136th Canton Fair will continue to provide pre-registration and badge application at alternative registration offices prior to the Fair. The number of alternative registration offices will be increased, and overseas buyers can apply for badges at airports, designated hotels and Pazhou Ferry Terminal Guangzhou or scan the pre-registration code and get the badge application receipt in advance to attend the Canton Fair more conveniently. To provide exhibitors and buyers with convenient, practical, and efficient exhibition service, in this session, the Canton Fair’s online platform will launch a mobile app which integrates multiple display and communication functions such as fair assistant, search for exhibitors and products, instant messaging, and business matchmaking. It is available on Apple and Android smart phones.

The International Pavilion was inaugurated in the 101st session to promote balanced growth of import and export and to help international companies explore the Chinese and global markets. After 35 sessions of development, over 17,000 overseas enterprises from more than 100 countries and regions have participated in the International Pavilion as high-quality national and regional pavilions, including many world-renowned enterprises. The International Pavilion of the 136th Canton Fair has opened application. High-quality international enterprises are welcomed to participate in and share global business opportunities.

Canton Fair Product Design and Trade Promotion Center (PDC), since its establishment in the 109th session, has served as a design service platform to bridge “Made in China” with “Designed by World” and to facilitate mutually beneficial cooperation between excellent designers from all over the world and quality Chinese companies. For the 136th Canton Fair, PDC will continue to pool global design innovation resources. By holding design display, forums and other activities, PDC will provide various forms of display and exchange platform for domestic and overseas design agencies, exhibitors and buyers.

The Canton Fair not only promotes the development of China’s foreign trade, but also witnesses China’s IPR protection, especially the progress of IPR protection in the exhibition industry. Since 1992, it has been working hard to protect intellectual property for 30 years. By formulating and implementing Complaints about and Settlement Provisions for Suspected Intellectual Property Infringement in the Canton Fair and Temporary Provision for IPR protection of Canton Fair Online Platform, a comprehensive chain of intellectual property protection before, during, and after the exhibition has been established. Moreover, an IPR dispute settlement mechanism has also been built, which is relatively complete and suits the Fair’s practical situation and online-offline integration. Therefore, the Canton Fair has raised the exhibitors’ awareness on IPR protection and demonstrated the Chinese government’s determination of respecting and protecting IPR. IPR protection at the Canton Fair has set the pattern for Chinese exhibitions; the just, professional and efficient dispute settlement has won the trust and recognition of Dyson, Nike, Travel Sentry Inc, Sanrio, etc.

The schedule of the onsite exhibition of the 136th Canton Fair:

Phase 1: October 15-19, 2024;

Phase 2: October 23-27, 2024;

Phase 3: October 31-November 4, 2024;

The intervals: October 20-22 and October 28-30, 2024.

The online platform will be open for half a year: from September 16, 2024 to March 15, 2025. The Canton Fair's online platform displays the same sections as those of the onsite exhibition.

The online platform consists of three main parts: exhibitors and products, matchmaking, and cross-border E-commerce. It is available on PC, H5, and app. The main features are:

First, comprehensive functions and services. The online platform of Canton Fair offers a variety of functions and services, including exhibitor and products, matchmaking, new collection, and exhibitors on live. It provides support for both online and onsite exhibitions.

Second, precise and professional search. Buyers can filter products based on industry categories, countries and regions, product types, enterprise types, and keywords. The search is professional, precise, and efficient, helping buyers quickly identify exhibitors and products of interest.

Third, convenient matchmaking. Buyers can contact exhibitors through various means such as posting sourcing request, instant messaging, scheduling an appointment, and sending business cards. Or, after buyers add an exhibitor or a product to favorites, exhibitors can start instant messaging for more convenient communication.

Fourth, stable and smooth operation. The online platform is deployed on a public cloud, which offers higher operational efficiency and can quickly respond to changes in user needs. Utilizing industry-leading overseas acceleration technology for public cloud and relying on global network acceleration (CDN) nodes distributed in more than 50 countries and regions, it provides a smoother experience for users.

The 136th Canton Fair exhibition sections