中国的节日世界的年味|中国_新浪财经

Chinese Festival, Global Celebration

　　"The more national it is, the more global it is." Festive atmosphere can be felt all across the country during the Spring Festival for the Year of the Dragon. The 78th United Nations (UN) General Assembly unanimously passed a resolution at the end of 2023, officially designating the Spring Festival (Lunar New Year) as a UN floating holiday. People are celebrating the Spring Festival in different ways in the late winter days. The Spring Festival's inclusion into UN holidays opens up more opportunities for Chinese culture's venturing out. Intellectual property (IP) elements beautify and decorate the Spring Festival.

　　The film market of the Spring Festival has been on a fast track. The box office of 2024 Spring Festival Slot rolled over 8.016 billion yuan with YOLO, Pegasus 2 and Boonie Bears: Time Twist making the top 3.

　　The Spring Festival vacation this year lasted eight days, making the film slot the longest in history. Whereas the annual China Media Group (CMG) Spring Festival Gala and multiple films were played in such a short span of time, the National Copyright Administration of China (NCAC), China Film Administration, Ministry of Public Security and Ministry of Culture and Tourism worked together on copyright protection of theatrical films to secure a healthy and orderly viewing environment and quality development of the film industry.

　　Based on the submission by the right holders, the NCAC announced an early warning list for 2024's first group of key works for copyright protection on February 7. Eight films including Rob & Roll, Article 20, YOLO, and programmes of CMG's 2024 Spring Festival and Lantern Festival galas made the list.

　　Thanks to their stellar performance in the home market, some of these films are venturing out to the world. Sony Pictures and New Classics Media recently announced their cooperation of global release of YOLO directed by Jia Ling, making it the first mainland film not produced but purchased for global release rights by Sony Pictures – which not only represents a nod to the film but to the wider Chinese film industry in the international market.

ICHs adorn Chinese New Year

　　On People's Square in Weixian County, Xingtai City, Hebei Province, Fengzhuang Luantan Art Group was performing their own certified intangible cultural heritage (ICH) - luantan for festival goers who frequently gave rounds of applause for the performance of classic pieces. On another stage in Xi'an City, Shaanxi Province, Boundless - Chang'an presents viewers an art banquet featuring dazzling visual effect that integrates ICHs including Shaanxi opera and state-of-the- art technology.

　　"The Spring Festival is a concentration of ICHs and an important media for inheriting traditional customs and culture. Waging ICH activities and presenting its charm not only spice up a sense of ritual for the Festival, but also boost the inheritance and innovative development of ICHs," Yuan Li, a professor and PhD supervisor with the Chinese National Academy of Arts outlined.

　　Days prior to the Spring Festival, Sichuan Opera Theatre of Chengdu organized a performance in Houston - the biggest city of the State of Texas in the U.S., bringing the charm of Chinese ICHs to the locals. In recent years, the Theatre has been no stranger to rejuvenation of Sichuan opera and coverage of its innovation with IP protection. At the fifth joint conference for development of Chengdu-Chongqing Economic Circle, the standing committees of Sichuan and Chongqing People's Congress, December 2023, reached a preliminary consensus to simultaneously legislate on the protection and inheritance of Sichuan opera in 2024 with an aim to offer a solid legal shield for the protection and inheritance of Sichuan opera as an ICH and its export to the world.

Cultural and creative brands celebrate the Spring Festival

　　The CMG's Spring Festival Gala is not just a Chinese cultural symbol known to the worldwide audience, but an important force driving the development of Chinese cultural and creative industry. China Media Group announced on January 26 an authorization and cooperation plan for 2024 gala merchandises including cultural and creative products, gala brand elements to build a leading brand - Grand Spring Festival Gala Season - for the Spring Festival culture of the Year of the Dragon. Prior to that, products featuring 2024 gala mascot -Long Chenchen, dragon bowls, dragon dishes, Gala microphones shaped like red lanterns, Gala zodiac wrist bands had already been launched and sold popular.

　　As of now, China Media Group has jointly developed nearly 100 cultural and creative products revolving around the Grand Spring Festival Gala Season brand, covering life scenarios like gift giving, children's life and home furniture and plans to reach customers via CMG's app, Tmall shop and over 3,000 SINOPEC's Easy Joy shops.

　　"The Spring Festival's inclusion into UN holidays is a recognition of the Chinese culture, opening up new opportunities for the distribution of the Chinese culture," Song Hefa, a professor with the Institute of Science and Development under the Chinese Academy of Sciences and deputy dean of the IP academy of the University of Chinese Academy of Sciences summarized, adding that IP is playing an increasingly crucial role in traditional culture as time moves on. IP facilitates the protection of genetic resources and traditional knowledge as well as cultural inheritance. In the future, China shall strengthen the protection and inheritance of its own festive culture, build up its national cultural soft power and boost the construction of a community with a shared future for mankind.(by Li Qian/Su Yue/Dou Xinying)

　　“越是民族的，就越是世界的。”龙年春节期间，中国大江南北年味浓厚。2023年底，第78届联合国大会协商一致通过决议，将春节（农历新年）确定为联合国假日。寒冬腊月，人们以不同形式欢度春节，而春节正式成为联合国假日，为中国文化“走出去”提供了更多机遇。其中，知识产权元素更是扮靓了春节，装点了年味。

版权护航春节档

　　电影春节档持续火爆，中国2024年春节档电影票房达80.16亿元。《热辣滚烫》《飞驰人生2》《熊出没·逆转时空》位列春节档票房榜前三位。

　　今年春节假期长达8天，电影春节档也被称为“史上最长春节档”。春节期间，中央广播电视总台春节联欢晚会及多部电影作品集中播出、放映。为营造健康有序的春节观影环境，护航电影产业高质量发展，中国国家版权局、国家电影局、公安部、文化和旅游部相关部门联合部署开展院线电影版权保护专项工作。

　　2月7日，根据相关权利人上报的作品授权情况，中国国家版权局公布了2024年度第一批重点作品版权保护预警名单。《临时劫案》《第二十条》《热辣滚烫》等8部院线电影，以及央视2024年春晚和元宵晚会相关节目入选。

　　随着影片的优质口碑持续发酵，部分春节档影片正在走向世界。前不久，索尼影业和新丽传媒官宣贾玲导演新片《热辣滚烫》的全球发行合作。该片成为索尼影业首部不参与出品但购买全球发行权的大陆影片。这不仅代表着对作品的肯定，更是中国电影产业在国际市场崭露头角的有力见证。

非遗扮靓中国年

　　在河北省邢台市威县人民广场上，冯庄乱弹艺术团为群众带来威县乱弹非遗表演，经典剧目引得观众不时喝彩；在陕西省西安市《无界·长安》演出现场，观众在炫目的视觉特效中感受秦腔等非遗与科技相融合的艺术盛宴……

　　“春节凝聚着非物质文化遗产的精华，是传承传统习俗文化的重要载体。春节期间，举办非遗活动，展示非遗魅力，不仅能增强节日的仪式感，也有利于非遗的传承与创新发展。”中国艺术研究院研究员、博士生导师苑利表示。

　　就在春节前几天，成都市川剧研究院在美国得克萨斯州最大城市休斯敦举办了专场演出，为当地民众展示中国非遗魅力。近年来，成都市川剧研究院在新时代川剧的创作中不断推陈出新，同时注重加强知识产权保护。2023年12月，在四川省人大常委会、重庆市人大常委会协同助力成渝地区双城经济圈建设第五次联席会上，川渝两省市人大常委会初步达成一致意见，2024年将通过立法共同加强川剧这一非物质文化遗产的保护传承，为川剧走向世界提供坚实的法治保障。

文创品牌贺新春

　　春晚不仅是被全球观众广泛认知的中国文化符号，也是推动中国文创产业发展的重要力量。1月26日，中央广播电视总台发布2024龙年“大春晚季”版权文创与品牌授权合作计划，宣布今年推出的文创产品、春晚品牌授权元素，携手各界打造龙年春节文化的引领品牌。此前，2024龙年春晚吉祥物“龙辰辰”及“龙腾春碗”“五龙戏珠摆盘”“春晚红灯笼麦克”“春晚生肖手串”等系列文创产品已经发布，成为热销年货。

　　截至目前，围绕2024年“大春晚季”品牌，中央广播电视总台已联合各方开发近百款文创产品，覆盖年节礼赠、童趣生活、日常家居等多种场景，还将进一步打通线上、线下渠道，通过央视频商城的“大春晚季”文创产品专区、总台文创天猫旗舰店、易捷全国3000余家门店等触达消费者。

　　“联合国设立春节假日是对中华文化的认可，为中华文化传播打开新局面、提供新机遇。”中国科学院科技战略咨询研究院研究员、中国科学院大学知识产权学院副院长宋河发表示，随着时代的发展，在传统文化里，知识产权发挥着越来越重要的作用，有利于保护遗传资源和传统知识、赓续文化传承。接下来，中国应继续加强自身节日文化的保护与传承，提升国家文化软实力，推动构建人类命运共同体。（李倩苏悦窦新颖）

（编辑：邵京京责任编辑：吕可珂审校：崔静思）