2022年,中国数字阅读整体市场规模达404.1亿元人民币,同比下降2.8%,收入主要来源于付费阅读和广告收入。 2022年受新冠疫情、地缘政治冲突和海外加息等宏观因素的综合影响,全球经济依复速度不如预期。
截至2022年,新冠疫情仍对中国国内经济发展产生了负面 影响,这导致中国居民的消贵增长放缓,并最终影响广告客户的预算和用户文化消贵的支出,进而在广告收入和付贵阅读收入方面对中国数字阅读市场的增长 产生负面影响。受中国经济逐步恢复、版权保护政策愈超完善、数字阅读内容质量不断提升、互联网及智能设备普及率进一步扩大等因素驱动,预计未来中国 数字阅读整体市场规模将继续增加。
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