来源：智通财经
3月22日，伽马数据发布《2023年2月游戏产业报告》。报告显示，2023年2月，中国游戏市场规模为216.09亿元，环比下降10.16%，同比下降22.72%。环比下降原因有三：一是二月春节假期结束，活跃用户减少;二是假期结束后游戏内相关活动也随之收尾，用户付费意愿及活跃度均下降;三是二月天数少于一月，用户付费时长减少。而同比下降是由于去年同期正值春节假期，产品普遍表现较佳。
2023年2月，中国客户端游戏市场规模为53.26亿元，环比下降5.75%，同比增长3.69%。环比下降主要原因有二：一方面二月天数比一月减少3天;另一方面，随春节假期结束，较多产品2月举办的活动数量、付费意愿激发力度等有所下降。另外，从产品表现来看：监测的TOP100客户端游戏产品直播热度环比下降、较多产品2月流水环比下降。
2023年2月，中国移动游戏市场实际销售收入为154.86亿元，环比下降12.11%，同比下降28.40%。整体受春节假期结束，春节活动热度衰退以及二月天数较少等因素影响，本月市场规模缩减。从产品来看，虽然多数产品出现流水回落，但仍有部分产品通过版本更新、运营活动等营销方式实现逆势增长。如《光与夜之恋》推出情人节活动后最高进入App Store游戏畅销榜TOP4。
伽马数据移动游戏流水测算榜TOP10：
2023年2月，伽马数据移动游戏流水测算榜TOP10中产品名次变化幅度较小，最高变化4名，有5款产品排名上升，此外，本月仅有《英雄联盟手游》为环比新入榜产品。
《原神》2月排名环比上升2名，2月7日高人气角色“胡桃” 、“夜兰” 卡池开启，产品随即登顶App Store畅销榜并保持4天。加之3.5版本更新带来的新角色、新剧情以及新活动等均有效带动了用户活跃度，使产品流水在2月实现逆势增长。
《长安幻想》上线次月仍保持增长势头，持续的增长离不开以下几个因素：一是产品的美术风格创新，糅合了国风和二次元风格;二是核心玩法优化，简化了阵容搭配上的操作难度，设置了挂机完成任务的方式等;三是竖屏形式，拓宽了用户的使用场景;四是IP影响力，其同名漫画仅在腾讯动漫上，收藏人数就超过10万，人气值达到5.6亿。
编辑/Jeffrey
来源：智通财经
Source: Zhitong Finance
3月22日，伽马数据发布《2023年2月游戏产业报告》。报告显示，2023年2月，中国游戏市场规模为216.09亿元，环比下降10.16%，同比下降22.72%。环比下降原因有三：一是二月春节假期结束，活跃用户减少;二是假期结束后游戏内相关活动也随之收尾，用户付费意愿及活跃度均下降;三是二月天数少于一月，用户付费时长减少。而同比下降是由于去年同期正值春节假期，产品普遍表现较佳。
On March 22, Gamma Data released the “February 2023 Game Industry Report”. The report shows that in February 2023, the size of the Chinese game market was 21.609 billion yuan, down 10.16% month-on-month and 22.72% year-on-year. There are three reasons for the month-on-month decline: first, when the Spring Festival holiday ended in February, the number of active users decreased; second, after the holiday ended, in-game related activities also ended, and users' willingness to pay and activity declined; third, the number of days in February was less than in January, and the length of time users paid decreased. However, the year-on-year decline was due to the fact that the same period last year coincided with the Spring Festival holiday, and products generally performed better.
Data source: China Game Industry Research Institute & Gamma Data (CNG)
Data source: China Game Industry Research Institute & Gamma Data (CNG)
2023年2月，中国客户端游戏市场规模为53.26亿元，环比下降5.75%，同比增长3.69%。环比下降主要原因有二：一方面二月天数比一月减少3天;另一方面，随春节假期结束，较多产品2月举办的活动数量、付费意愿激发力度等有所下降。另外，从产品表现来看：监测的TOP100客户端游戏产品直播热度环比下降、较多产品2月流水环比下降。
In February 2023, the client game market in China was 5.326 billion yuan, down 5.75% month-on-month and up 3.69% year-on-year. There are two main reasons for the month-on-month decline: on the one hand, the number of days in February decreased by 3 days compared to January; on the other hand, with the end of the Spring Festival holiday, the number of events held in February and the motivation to pay for more products declined. Also, judging from product performance, the popularity of live streaming of TOP100 client game products that were monitored declined month-on-month, and sales of more products declined month-on-month in February.
Data source: China Game Industry Research Institute & Gamma Data (CNG)
2023年2月，中国移动游戏市场实际销售收入为154.86亿元，环比下降12.11%，同比下降28.40%。整体受春节假期结束，春节活动热度衰退以及二月天数较少等因素影响，本月市场规模缩减。从产品来看，虽然多数产品出现流水回落，但仍有部分产品通过版本更新、运营活动等营销方式实现逆势增长。如《光与夜之恋》推出情人节活动后最高进入App Store游戏畅销榜TOP4。
In February 2023, the actual sales revenue of China's mobile game market was 15.486 billion yuan, down 12.11% from the previous month and 28.40% from the previous year. Overall, the market size shrank this month due to factors such as the end of the Spring Festival holiday, the decline in popularity of Spring Festival activities, and the small number of days in February. Looking at products, although the flow of most products has declined, there are still some products that have bucked the trend through marketing methods such as version updates and operational activities. For example, after the launch of the Valentine's Day campaign, “Love of Light and Night” entered the top 4 of the App Store's best-selling games.
Data source: China Game Industry Research Institute & Gamma Data (CNG)
Data source: China Game Industry Research Institute & Gamma Data (CNG)
伽马数据移动游戏流水测算榜TOP10：
Gamma Data Mobile Game Flow Measurement Top 10:
2023年2月，伽马数据移动游戏流水测算榜TOP10中产品名次变化幅度较小，最高变化4名，有5款产品排名上升，此外，本月仅有《英雄联盟手游》为环比新入榜产品。
In February 2023, there was little change in product rankings in the top 10 of the Gamma Data mobile game revenue estimation list. The highest change was 4, and 5 product rankings rose. Furthermore, only “League of Legends Mobile Game” was the new product on the list month-on-month this month.
《原神》2月排名环比上升2名，2月7日高人气角色“胡桃” 、“夜兰” 卡池开启，产品随即登顶App Store畅销榜并保持4天。加之3.5版本更新带来的新角色、新剧情以及新活动等均有效带动了用户活跃度，使产品流水在2月实现逆势增长。
“Genshin” rose 2 places month-on-month in February. On February 7, the popular characters “Walnut” and “Yalan” card pool opened, and the product immediately reached the top of the App Store bestseller list and remained on the App Store for 4 days. In addition, the new characters, new plot, and new activities brought about by the 3.5 update all effectively boosted user activity, causing product sales to buck the trend in February.
《长安幻想》上线次月仍保持增长势头，持续的增长离不开以下几个因素：一是产品的美术风格创新，糅合了国风和二次元风格;二是核心玩法优化，简化了阵容搭配上的操作难度，设置了挂机完成任务的方式等;三是竖屏形式，拓宽了用户的使用场景;四是IP影响力，其同名漫画仅在腾讯动漫上，收藏人数就超过10万，人气值达到5.6亿。
“Changan Fantasy” maintained its growth momentum the month after its launch. Continued growth was inseparable from the following factors: first, the product's art style innovation, which blended national style and two-dimensional style; second, optimization of the core gameplay, simplified the difficulty of using the lineup, set up a way to complete tasks with a hitch, etc.; third, the vertical screen format broadened the user scenario; fourth, the influence of IP. The comic of the same name was collected on Tencent Animation alone, with over 100,000 collectors and a popularity value of 560 million.
Data source: Gamma data (CNG)
编辑/Jeffrey
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