2007中国商界人物风云榜颁奖盛典英文综述(2)

7.One highlight --Robot in Air

　　7.1 Chinese enterprises have made great improvement during the 28 years of Chinese reform and opening-up. In order to highlight and exhibit the achievement of Chinese economy, the committee will make use of the robot in air on the stage.

　　7.2 Large-scale evening cannot be completely fulfilled through the single rocker camera, the robot in air can track the ultra-high, ultra-low and shuttle lens for creating an excellent screening effect, which is also a show of the subject of the ceremony—Higher, Faster, Stronger and healthier.

　　7.3 In the photographing, it can suspend in air and rotate freely in 360 degree and photograph in 180 degree pitching with equipment of digital high clearance camera, wireless C system, peg-top fixation equipment, infrared fixation equipment and Global Positioning System (GPS). The robot will be controlled by experienced professionals to ensure the fulfillment of the task

　　7.4 After the photographing, it entered into the digital editing phase, and the finished script will be shown before hundreds of person in all corners on the big screen of the locale and hundreds of millions of audience on TV. It can achieve the stir effect cooperated with the wonderful performance of honorable guest and humor presides.

　　7.5 We will select some enterprises to photograph by this equipment, but the enterprises must meet the following conditions,

　　a.The scale of the enterprise and the scene should meet the requirements and standard of the video

　　b.It needs the support of enterprises during the photography, and enterprises should send specific persons for the cooperation and plan with the equipment.

　　8.The value analysis of the Olympics Marketing

　　8.1 Are you ready for the Olympics Marketing?

　　If you miss this Olympics games in Beijing in 2008, you will miss a very good chance to improve your position and influence in the business circles as you need at least to wait for another 100 years for the Olympics games in Beijing, then are you ready for this games?

　　8.2 The research on Olympics Marketing

　　According to some authorities, about 95% persons hold a positive attitude to Olympics related products and enterprises, believing this are a proof of enterprises strength. Most people would like to purchase the related products and services. Seen from the ratio of output and investment, the income from sports sales is 8 to 10 times of other sales.

　　8.3 How to do Olympics Marketing?

　　You could be a sponsor, partner or supplier of the Olympic Games. But this is only the beginning, it needs creating a ceremonious air by events, process, and Media to send information to people. This ceremony will provide a good chance for enterprises to do Olympics Marketing.

　　9.Ideas of the award

　　Your thought determines your action, action forms your habit, habit decides your character, and Character dooms your failure.

　　This ceremony, as the testimony of the legend of wealth, attracts the eyes of the global. It is described as the Oscar Prize in business circles, and is an exhibition of a gluttonous award.

　　10.Connotations of prizes

　　The prize is an obverse and standing little golden man. It is designed according to the original shape of the general of the clay figure of Qin dynasty, which is the embodiment of firmness, poise and magnanimity of great generals. It is the symbol of adventurous spirit, responsibility and conscience of entrepreneurs. They pursue life, freedom, health and peace inward; they are elites of the times.

　　11.Explanations and Standards of the award

　　11.1Best Chinese Enterprise Image Of The Year (one piece)

　　Explanation: 1). Influence in China: The winner should be a leading enterprise of the industry with great influence and good faith in China. The winner should not have a bad record in the past three years that may damage the image of the enterprise. He should abide be the law, protect the environment and save resources.

　　2). Good image: The winner should be a representative of Human Olympics with clean workshops, healthy workers, and approved products.

　　11.2Best Transnational Enterprise Image (one piece)

　　Explanation: 1) International impact: The winner should be a leading company in an industry with good stand and influence in international market. The winner should not have bad record in the past three years, which may damage the image of the enterprise. He should abide the law, protect the environment and save resources.

　　2) Enterprises behavior in public: The winner should not only have a strong competitive ability and leading brand name in international market, but also should portray a good image in public. Domestically, the enterprise should keep in mind and participating in commonweal and help the local society to develop harmoniously, and should make some concrete contribution to the society.

　　11.3Best Social Responsibility (one piece)

　　Explanation: 1) The winner should not only take care of underprivileged people and show enthusiasm for philanthropy, but also promote the development of a harmonious society and make concrete contribution to the public.

　　2)Human-oriented spirit Generally, corporate social responsibility (CSR) should not take care of only shareholders but also pay more tax in the past year. The winner should provide more jobs, respects human right and cares for human life, which is the embodiment of the subject of Human Olympics.

　　11.4Best Enterprise Citizen (One piece)

　　Explanation: 1) Behaviors to Civics: The winner should defend the interest of investors, employees, consumers and the objects of service, and put enterprise’s citizen consciousness into practice.

　　2) The citizen consciousness: It is defined as a respect to human right, society and environment. The corporation should be in accord with the moral practice and law of the country and tally with the spirit of Green Olympics.

　　11.5Best Enterprise Innovation (one piece)

　　Explanation: 1) Innovation in Management: The winner gets rid of stale method and brings forth new set of scientific, systemic and effective method of management, promotes corporation and work hard for the industry to move forward.

　　2). Innovation of Products: The enterprise uses new technology to improve the quality of their products and performance, and bring economic benefit to industry and the society. The winner should be creative, and work to the corporation forward by mastering the idea and extension of the Technology Olympics.

　　11.6Best Preeminent Management

　　Explanation: 1) Theory Innovation: Practice innovation theory, which serves as a guide. The winner pursues innovation in management continuously with breakthrough in technological theory and can provide chances for others to learn and study.

　　2) Practical management: Managers should have the ability to plan for company’s objective in general, distributing capital, employees and resources to meet the target of the corporation. Managers make good use of the method of sports marketing and events marketing to improve and maximize the management value of the corporation

　　11.7Best Human Estate

　　Explanation: 1) Human Spirit: The winner who conforms to the subject of Human Olympics, concern for the moral of the world by promoting taste and style in constructions and imparting life in construction.

　　2) The conception of Human Settlement: The third subject of the 2008’s Olympics Games is Human Olympics, which is not only being embodied in sports but also in peace, freedom and democracy. Human Settlement is not only the inhabitation but the concept of settlement, which means the harmonious symbiotic living with nature, environment, culture and spirit.

　　11.8Best Digital Technology (one piece)

　　Explanation: 1) Digital life: High-tech Olympics is the second subject of the 2008’s Olympic Games. The enterprise improves the quality of our life by employing digital technology innovation. The winner shows the essence of the High-tech Olympics by combining human, technology, digital life and fashion into one unit.

　　2) Digital innovation: The digital technology and products of the corporation should possess its own intellectual property and patent rights with name brand and have strong competitiveness in the market. The company should upgrade its products and technology continuously to win the people’s heart.

　　11.9Best Green Industry (one piece)

　　Explanation: 1) Industrial Economy: Green Olympics is the first subject of the 2008’s Olympic Games. For bluer sky and clearer water, we advocate the green and environmental economy. At present, the value of industrial economy in China has reached hundreds of billions.

　　2) Green products: The products may come from Food, clothing, shelter and traveling. Products and enterprise should tally with the connotation of the Green Olympics and the development of green industry.

　　11.10Best Innovative Automobile (one piece)

　　Explanation: 1). Technology Innovation: The winner should have the leading technology and creation in the same grade of automobile and will keep meeting the demand of customers on new technology, which correspond with the subject of High-Tech Olympics. Moreover, the enterprise could satisfy the requirement of the Green Olympics on reducing the discharge and saving energy.

　　2) Design: The automobile should be new, fashionable and lofty in appearance and new handicraft in inner ornament.

　　11.11Best Energy Contribution (one piece)

　　Explanation: 1) Technology Innovation: The enterprise generates sufficient energy with preceding position in energy field to meet the market demand in 2008. The winner takes the lead in energy saving, green environmental, technology innovation and creative products and escorts the Green and Human Olympics to be held successfully.

　　2) Quality Innovation: The enterprise pursues the changes in management, makes effort and dedication for the demand of clean energy and environmental protection.

　　11.12Best Communication Contribution (one piece)

　　Explanation: 1) Communication Service: The Olympic Games will also be an avenue to exhibit the national communication ability. Many communication technology and business will become the highlight of the games. The communication companies that win deal to render their service for the Olympics’ would have to really work hard to show the world what they are capable of doing.

　　2) Communication technology and products: The forthcoming Olympics Games provide us a chance to use new technology in communication industry. It needs to continue to innovate in 3G technology, broadband, integrated correspondence and value-added communication, and dedicate for the Technology Olympics Games and Communication Olympics Games.

　　11.13Best Brand Satisfaction Degree (one piece)

　　Explanation: 1) Quality Brand: In order to win the satisfaction of the common people, the enterprise attaches great importance in quality with strict quality management system and standard. The winner will not allow bad products to penetrate the market and has no major accidents and affairs in quality and has ever won award in quality or quality exemption in inspection.

　　2) Brand Popularity: The enterprise’s products are well welcomed by consumers and take up a great share in the market The winner has good concept and consciousness for logo and brand and take the lead in the industry.

　　11.14Best Hua mulan Female Entrepreneur (one piece)

　　Explanation: 1) Harmonious Woman: The winner establishes the new image of woman, which impel the whole society to concern and care for female entrepreneurs and improve their working condition for building a harmonious society.

　　2). Woman with wealth: Hua mulan fight bravely and fearlessly in the war. Namely, there are many female enterprises that work like Hua mulan in the business circles. The set up of this prize is to appraise and commend those outstanding women and promote more women to engage in the business circles.

　　11.15Best Distinguished Chinese Businessman (one piece)

　　Explanation: 1) Chinese feelings: The winner, the descendant of Chinese people, circulates Chinese culture in the world. He concerns Chinese development and makes great dedication for the development of Chinese economy.

　　2) Chinese heart: Wherever you go, you know deeply that you are a Chinese with Chinese wisdom, smart and bravery. The winner is the excellent representative of Chinese businessman.

　　11.16Best Sports Star Spokesman (one piece)

　　Explanation: 1) Achievements in Sports: The winner should achieve excellent compliments and laurel in the national or international sports events and take the lead in some sports movement, has won champion or gold medal.

　　2) Healthy image: Being a successful spokesman with healthy image and connotation for government or enterprise’s image and products, the winner knows well the same importance of sports achievement and personality.

　　11.17Best Movie Star Spokesman (one piece)

　　Explanation: 1) Achievements in movie: The winner with distinguished acting experience and talent in movie is well welcomed by audience.

　　2) Healthy image: The winner with healthy image and connotation is a successful spokesman for government or enterprise’s image and products.

　　11.18Best Economic Organization (one piece)

　　Explanation: 1) the Government economic organization or non-governmental organization serves as a bridge between government and folk, between theory and practice, between policy implementation and market analysis.

　　2) Academic Value: The winner most have published a unique academic understanding in macro-economy, micro-economy and enterprise management, and provided important basis and reference for Chinese economic development.

　　11.19Lifelong Achievement Award (one piece)

　　Explanation: 1) Personality in business circles: The prize will be awarded to the person who has worked for over 35years in business circles with excellent achievements and good personality. He should be a real model for the younger ones, the symbol of the wealthy country and the pillar of the business circle.

　　2) Achievements: Most people would applaud for his presence in any occasion, which is a show of respect and approval for his achievements and dedication.

　　11.20The Organizing Committee Award (one piece)

　　Explanation: 1) Human Spirit: This is the top prize of this award ceremony. He is selected from the winners with healthy, conscious, green technology and human spirit. He should possess not only great achievements and success in his career but also mean well for the nation.

　　2) The subject of the award ceremony: Higher, Faster, Stronger and Healthier. He is the representative of the subject of the award ceremony, Higher, Faster, Stronger and Healthier. He with his team to take the lead in the market, give feed back to the society and promote the society to develop harmoniously.

　　12.Procedure of this activity

　　June 5- August 5 Entrance selection

　　August 5 –September 5 Secondary selection

　　September 20, 2007 the Prize Award Ceremony

　　13. Requirements for the Selection

　　1.The individual resume or enterprise introduction

　　2.Two piece of colored photos (2 inches) of candidates

　　3.Enterprise’s business licenses, production licenses, the copy of organization code.

　　4.Over 300 million turnover in two years

　　5.Some business items of enterprise rank in the top ten

　　6.No great social responsibility accident

　　7.No great event that damage the enterprise’s image in the past three year

　　8.Please fill in the form carefully

　　9.The information and data you provide must be true, and the provider should be responsible for it.

　　14. Schedule

Date	Time	Content	Address
October 27	9：30-18：30	Sign in	Beijing·Friendship Hotel
October 28	8：00-9：00	Breakfast	Beijing·Friendship Hotel
	9：00-9：30	The foundation ceremony of Chinese TV Industry Alliance	Beijing·Friendship Hotel
	9：45-10：30	The press conference for the column—Business Hero in 2008	Beijing·Friendship Hotel
	10：30-11：30	The sponsored conference for the column—Business Hero in 2008	Beijing·Friendship Hotel
	11：30-12：30	Lunch	Beijing·Friendship Hotel
	13：00-16：00	Olympics Marketing speech and forum	Beijing·Friendship Hotel
	16：00-17：30	The press conference of this forum	Beijing·Friendship Hotel
	17：30-18：00	Riding to the CCTV studio	Beijing·Friendship Hotel
	18：00	Opening of the Prize Award	CCTV Studio
	18：00-21：30	Awarding and winners make speeches	CCTV Studio
	21：30	Award winners Accept presses interview	CCTV Studio
	22：00	Riding back to hotel and Hold Celebration evening banquet	Beijing·Friendship Hotel
October 29	8：30-9：30	Breakfast	Beijing·Friendship Hotel
	9：30-11:30	End and check out	Beijing·Friendship Hotel

Remark：Detail routine subjects to the arrangement of the day

　　15. Date &Address

　　Date： September 19,2007- September 20,2007

　　Sign in from 9：30 to 18：30 on September 19, 2007

　　Place: Beijing•Friendship Hotel

　　Add : No.1 of South Street Zhong Guan Cun, Beijing

　　16. Organizations

　　Sponsors：Leading Media in Business World

　　25 television station in China

　　sina website

　　Organizer：Leading Media in Business World

　　17. Secretary of the Committee.

　　Tel：010-59798516/59081200/59081280

　　Fax：010-59081230

　　Contact：

　　The Secretary general：Bao Tieyu

　　Mobile：13611038586

　　Signature：