嘉宾：谢贵枝

　　David K. Tse is the Chair Professor of International Marketing at the Business School of the University of Hong Kong. He taught for 10 years at the University of British Columbia after he received his BBA (Chinese Univ.), MBA and PhD (Univ. of California, Berkeley) before returning to Hong Kong in 1993 and later joined Hong Kong University in 1998.

　　His research interest include: international marketing, marketing in China, and satisfaction research. He published 37 international journal papers (including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of International Business Studies etc), 1 major annual (China Market Yearbook), 6 books, 9 book chapters and 15 conference papers on these topics.

　　He is a department editor for marketing papers in the Journal of International Business Studies and sits in the advisory/editorial board in Harvard Business Review (China), Journal of International Marketing and China Marketing (largest circulated professional marketer magazine in China). He reviews papers for the Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research and 6 other international journals. His papers are cited over 600 times.

　　Professor Tse is the founding vice-president of the Asia Academy of Management. At the University of Hong Kong, he co-founds the Chinese Management Centre. He helps start the school’s IMBA programs in Shanghai, a joint program with Fudan University. He is a fellow in William Davidson Institute of the University of Michigan. Recently he founds the China Marketing Institute, a joint university institute with Peking University, Hong Kong University and Fudan University.

　　Professor Tse spoke at international and major professional conferences including World Knowledge Forum, World Marketing Conference, USC’s Asia Pacific Business Outlook Conference, Beijing Stock Commission CEO Conference, China Professional Marketers’ Conference, and AMCHAM talks. He consults for companies in Hong Kong, Canada and Mainland China, including SmarTone, All China Market Research, ChinaVest, HSBC, Swire Properties, Elec & Eltec, Nomura Research International, Hong Kong Government, and British Columbia Hydro Corporation. He served as a board member (non-executive) for a public listed company in Hong Kong. He also conducts executive programmes for Hong Kong and international companies such as BMW, British Petroleum, Ernst & Young Partner Series, DHL, Monitor.com, Jusco, Hong Kong Stock Exchange, SmarTone, Elec & Eltec, HSBC, Acer Computer, Tetra-Pak, AT&T, Johnson and Johnson (Xian), Jardine Fleming and gave talks in executive programs of American (Stanford, Emory, Duke, Michigan, USC, Wharton), European (INSEAD) and Canadian (UBC, Toronto) universities.