AI版《西游记》横空出世！影视行业要迎来新冲击？_新浪财经

近日，来自四川的博主“AI疯人院”在网络上发布了一部借助AI技术生成的《西游记》动画短片，视觉效果震撼网友，为经典名著的影视呈现提供了新的可能。

图源：Bilibili@AI疯人院

A blogger from Sichuan, nicknamed "AI Crazy House," released an AI-generated animated short film of "Journey to the West" on the Internet. The film shocked netizens with its visual effects and opened up new possibilities for presenting classic works in film and television.

这段视频长度约为3分56秒，以《西游记》原著第一集为蓝本，通过AI技术将石猴降生到拜师学艺的故事呈现在观众面前。郁郁葱葱的花果山、恢弘磅礴的仙宫、极具烟火气的人间城池......AI的描绘不亚于一些动漫大片。

Through deep learning and innovative techniques, AI reinterpreted this Chinese literary masterpiece, delivering breathtaking visual effects and emotional experiences.

据扬子晚报·紫牛新闻报道，有着15年美术工作经验的博主冯先生，依靠AI在短短一周的时间里，完成了人工需要半年来渲染的剧情内容。

The blogger, Mr Feng, has 15 years of art experience. He stated that the video, which would have taken at least six months to produce manually, was completed in a week with the help of AI.

图源：Bilibili@AI疯人院

冯先生解释，以《西游记》第一集为例，从混沌初开到石猴出世再到拜师学艺，首先就要确定一共需要多少个画面、多少个分镜。

之后，再利用ChatGPT分析原著文字，完成分镜规划，用AI绘画软件绘图，再用“图片生成视频”软件让画面动起来。

He also explained the steps to generate videos with AI. Taking the first episode of "Journey to the West" as an example, from the beginning of chaos to the birth of the stone monkey to the learning of art, he emphasized the need to determine the required number of pictures and storyboards.
He mentioned using ChatGPT to analyze the original text, complete storyboard planning, utilize AI painting software for drawing, and then employ "picture-to-video" software to animate the images.

图源：Bilibili@AI疯人院

这两个过程中，一般会产生大量的废稿，“目前AI很难完全理解我的意思，无论是图片还是动画片段，随机性都比较大，每次我都会用AI生成很多，在这些素材里面找到合适的再进行下一步。”冯先生说。

These processes generally produce a large number of preliminary drafts. "At present, it is difficult for AI to fully understand my meaning, and the production is relatively random. Every time, I will use AI to generate a lot of these materials to find the appropriate ones for the next step," Mr Feng said.

而至于在《西游记》电视剧和其他作品中出现的大量精彩打斗环节，冯先生表示在AI生成视频中，尚有诸多限制，实现起来较为困难。

Regarding the inclusion of elaborate fight scenes in the "Journey to the West" TV series and other works, Feng noted that there are still many restrictions in AI-generated videos, making such feats difficult to achieve.

除了《西游记》外，冯先生还用AI生成了丝绸之路、龙生九子、克苏鲁神话等视频动画。

AI或颠覆多个领域

AI的快速迭代与发展不断给影视行业带来新的冲击。美国开放人工智能研究中心（OpenAI）推出的视频生成模型Sora轰动全球，或将给广告业、电影预告片、短视频行业带来革命性的变化。输入寥寥数语便能生成效果炸裂的60秒视频，且画面逼真，场景复杂。

OpenAI introduced Sora as their text-to-video model several days up, which can generate videos up to one minute long while maintaining visual quality and adhering to the user’s prompt. It quickly became a global sensation for its enormous potential to revolutionize movie trailers and the short video industry.

目前，Sora已经能生成具有多个角色、包含特定运动的复杂场景，比如OpenAI总裁阿尔特曼在社交媒体上发布的参加海上运动会的海洋生物们。

图源：Sora生成视频

此外，Sora不仅能理解用户在提示中提出的要求，还了解这些物体在物理世界中的存在方式。

Sora is capable of generating complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background. The model understands not only what the user has asked for in the prompt but also how those things exist in the physical world.

除了能够根据文本指令生成视频之外，该模型还能够获取现有的静态图像并从中生成视频，准确地让图像内容动起来，并包含丰富的细节。

图源：Sora基于DALL·E 2和DALL·E 3图像生成的视频

但OpenAI官网也指出，尽管Sora模型可以“生成具有多个角色、特定运动类型和精确主题及背景细节的复杂场景”，但它仍然存在局限性，比如可能“左右混淆”。

The current model has weaknesses. It may confuse spatial details of a prompt, for example, mixing up left and right, and may struggle with precise descriptions of events that take place over time, like following a specific camera trajectory.

图源：Sora生成视频

业内不少人士都十分看好Sora，360集团创始人周鸿祎表示，Sora的诞生意味着AGI（通用人工智能）实现将从10年缩短至一两年，“一旦人工智能接上摄像头，把网上的视频都看一遍，它对世界的理解将远远超过文字学习……它展现的不仅仅是视频制作能力，它展现的是大模型对真实世界有了理解和模拟后，会带来新的成功和突破。”

对于Sora的面世，工信部信息通信经济专家委员会委员、数字经济专家刘兴亮称，这标志着AI技术在内容创作领域的一个新纪元。

Liu Xingliang, director of the Beijing-based Data Center of China Internet, a research institute specializing in the internet industry, said Sora is undoubtedly a major breakthrough for AI.

图源：OpenAI官网

AI技术的进步为内容创作、娱乐和影视制作行业带来了前所未有的机遇和挑战，传统的影视制作流程和商业模式也可能面临重塑。但这种转型并不意味着传统影视行业的消亡，而是需要与AI技术融合，探索新的艺术形式和表达方式。

"It not only demonstrates AI's advanced ability to understand and create complex visual content, but also brings about unprecedented opportunities and challenges for content creation, entertainment and film and television production industries.
The video-generation model will help video content creators to turn their ideas into reality at a faster speed and at a lower cost, and offer audiences richer and more diverse visual experiences," Liu said.

AI监管成新问题

除了技术本身，社会各界也对Sora的未来应用提出了担忧和质疑。AI的狂飙引发了人们对道德、版权保护、个人隐私泄露和数据安全的担忧。

The use of text-to-video AI models raises concerns about ethics, copyright protection, personal privacy leakage and data security.

图源：新华社

如何确保内容的真实性和透明度已成为一个重要问题，需要加大相关规章制度的制定力度，确保此类技术的健康发展。

To ensure the authenticity and transparency of the content has become an important issue, and more efforts are needed to formulate rules and regulations to ensure the healthy development of such technology.

针对Sora的不足以及各界相关人士提出的质疑，OpenAI也提出安全相关的解决办法。OpenAI表示Sora将由公司网络安全专家们评估软件风险。

“We’ll be taking several important safety steps ahead of making Sora available in OpenAI’s products. We are working with red teamers — domain experts in areas like misinformation, hateful content, and bias — who will be adversarially testing the model”, said the company OpenAI.

尽管如此，对于版权敏感的行业仍对其抱有质疑态度。广告和网红代理公司奥塔公司的首席执行官兼创始人斯蒂芬妮·拉波特（Stephanie Laporte）认为，这项技术将“迫使行业发展”。

Stephanie Laporte, chief executive and founder of the OTTA advertising and influencer agency, believes the technology will "force the industry to evolve."

她预计，预算紧张的广告公司将利用人工智能工具来节省人力成本。但奢侈品领域（the luxury segment）可能是个例外，该领域品牌“对真实性（authenticity）非常敏感，可能会谨慎使用人工智能”。