奥马20周年专刊：Forword 前言

By Michael Yao, CEO

Homa Appliances Co., Ltd.

总裁姚友军

广东奥马冰箱有限公司

It is with great pride that I introduce this monograph dedicat-ed to Homa’s first twenty years, an important milestone by all means, but also a new starting point for our company and a spur to keep breaking new ground in the world of cooling, shaping the future of our industry. In all these years, the quest for innovation was the driving force behind the way we conceive and industrialise products, and our very own approach to business, focussed on the building and nurturing of strong, long-lasting relationships with our partners and clients.

非常高兴能够与大家分享奥马20周年专刊。这不仅是一个重要里程碑，更是一个新起点，我们将以此为契机，不断突破冰箱行业上限并塑造行业未来。在过去这些年里，奥马秉持着开拓创新的商业理念，不断构思产品并实现工业化，致力于与合作伙伴及客户建立长期稳定的关系。

Yes, we’ve come a long way since our beginnings, in 2002, when we were only a small factory in the Guangdong province, but with big ambitions, a strong mind and a clear vision. Today, walking into a store anywhere in the world, and realising one in five of the refrigerators on display came out of our production lines, fills me with emotion. Under the guidance of founder Shier Cai, we have evolved from simply manufacturing on a large scale at reduced prices to being listed on Shenzhen’s Stock Exchange, producing original design, global market-star appliances. And we have certainly no intention of stopping there, as we have now successfully taken the next step into being even more authentic, premium yet highly competitive, with a more innovative and flexible yet global-scale production approach, and supporting our clients with specific marketing and communication tools, from Point of Purchase to leaflets and brochures, to online dedicated content.

自2002年起，奥马已走过漫漫长路。当时我们只是广东省的一家小工厂，但我们怀揣着远大的抱负、坚强的意志和清晰的愿景。而今，世界各地商店陈列的冰箱中，至少有五分之一来自我们的生产线，这令我感概万千。在创始人蔡拾贰的带领下，我们从简单的OEM代工模式向ODM转型，不仅成功在深圳证券交易所上市，还推出了多款深受全球市场欢迎的产品。但奥马绝不会止步于此，我们已然朝着下一个目标迈出坚实步伐：成为更真诚、更高端、更富竞争力的企业，采用更创新、更灵活、更具全球规模的生产方式，为客户提供更具体的营销与宣传工具，包括POP宣传材料、传单、手册和专用线上营销内容。

Homa turns 20 in the year its 100 millionth product rolls out of the factory! An incredible feat that certainly deserves to be celebrated. We’d like to do it with all those who have made it possible, our founders, our associates and colleagues, and most of all, you, our partners, clients and suppliers, because, since the beginning, we’ve always been on your team, and felt you’ve always been on ours, too. This monograph was compiled with the input of both Homa and external contributors. It retraces our extraordinary adventure, with different takes and perspectives on what Homa has achieved in its first 20 years, and is as much about how we see the world as how the world sees us! One thing is for sure, without you, there would be a lot less to write about.

在成立20周年之际，奥马生产的冰箱数量也突破了1亿大关！这一非凡成就离不开各位创始人和同事的付出，更离不开所有合作伙伴、客户和供应商的信任，正因如此，我们才能自始至终如一个团队般并肩前行。本专刊由奥马和外部撰稿人共同编写，它从多个角度审视了我们在第一个20年所取得的成就，回顾了奥马的非凡冒险之旅。这本专著不仅带读者走近奥马眼中的世界，也将世界眼中的奥马展开在读者面前。不过毫无疑问的是，没有您，就不会有如此多的精彩故事。

As human beings, we tend to remember experiences and emotions more than numbers, commercial figures and dates, and this reflects in the style and content of this publication. After all, the products we manufacture have a strong connection to people’s emotions, witnessing the unfolding of their everyday lives as they sit at the centre of their domestic universe. Emotions run high in the interviews that make up part of the content of this monograph, offering a unique insight into the feelings, the memories and the motivations of those whom we may have considered so far as simple business acquaintances. They have opened up their hearts and made the entire exercise come to life, turning a formal corporate release into a poignant testimony of passion, talent and humanity.

相较数字、图表和日期，体验和情感更容易令人印象深刻，因此本专刊选择从体验和情感维度切入。毕竟，我们制造的冰箱占据着家庭生活的中心，见证着人们的日常生活，与人们的情感有着千丝万缕的联系。本专刊的访谈充满真情实感，能够带我们走近那些不甚熟悉的业内人士，从独特视角洞察他们的情感、记忆和动机。他们敞开心扉，生动地向我们讲述奥马背后的热情、才华和人文底蕴。

Also, this being the celebration of the continued success of our business, some figures have indeed found their way into our account of the past 20 years. The most important milestones in Homa’s history are featuring in it, with key data about sales and production volumes, manufacturing footprint and workforce. They have been contextualised in the greater picture of the world’s own course of history, for we have always strongly felt part of the world, producing for the world, and also to give the reader a taste of the air du temps as we recall the events that marked our journey in this chapter entitled “the way of the dragon”.

此外，奥马在过年20年中不断创造辉煌，本专刊通过图表呈现了其中部分成就，包括奥马发展史上的重要里程碑，例如有关销量、产量、制造足迹和劳动力的关键数据。我们将自己的成就放在全球历史进程的大背景下去解读，因为奥马始终坚信自己是世界的一部分，我们为世界而生产。“猛龙过江”一章则回顾了奥马发展历程中的标志性事件，带领读者近距离感受我们曾走过的时代。

The three pillars of Homa’s philosophy, Design, Care and Food Preservation also find good place in this book, in the form of their respective manifestos. While Design is the most obvious, supported here by a fascinating interview to one of our top designers, Care is possibly a little less self-evident but a distinctive trait of Homa’s way, and one of the secrets to our success. We take great care in conceiving and designing our products, in the sense that we listen to our counterparts with an open mind and the utmost attention, and try to understand the needs and aspirations of our clients and their end-consumers: the same care goes into every production phase, with great attention being paid to the smallest details. Again, care is key to our maintaining long lasting, true and strong relationships, based on trust and mutual respect. The third pillar, Food Preservation, is a step beyond the concept of cooling, that of the “simple white box”: it is much more articulate, as it entails the understanding of the what, why and how about the food consumers around the world put in their refrigerators, and the deployment of the science and the technology that will satisfy those needs, with a good dose of intuition, often helped by strategic insight into global consumer trends in the field. This approach is what leads us to bring on significant, meaningful innovation and introduce the right technology at the right time, shaping the industry’s evolution.

本专刊也以宣言的形式呈现了奥马的三大理念，即设计、关怀和保鲜。“设计”是其中最易理解的理念，我们通过与奥马一位顶级设计师的精彩访谈来解读设计。“关怀”解读起来略有难度，但却是奥马之道的独特特征和成功秘诀之一。我们始终站在关怀的角度构思和设计产品，积极且认真地倾听全球客商和用户的诉求和愿望。我们同样将关怀融入生产的各个阶段，哪怕是最小的细节，我们也会给予极大的关注。同时，关怀是我们在信任和相互尊重的基础上维系真诚而牢固的长期关系的关键。第三大理念是比制冷更进一步的“食物保鲜”，此时冰箱不再是个“简单的白色盒子”。我们需要清晰了解世界各地消费者把什么食物以什么形式放进冰箱以及背后的原因，从而正确利用科技来满足消费者需求。此外，敏锐的直觉也必不可少，只有这样才能充分洞察冰箱领域的全球消费趋势。得益于上述理念，奥马能生产出最符合市场需求的创新产品，并在合适的时机向市场推出合适的技术，引领行业发展。

In its 20 years history, Homa has had to rapidly adapt to the constantly changing conditions of the business, the world economy and evolving global trends. We have changed incessantly, with the sole objective of not changing: 20 years on, we’re still ourselves, only bigger, and better, and as CEO of Homa Appliances, I am thrilled and profoundly honoured of leading the celebrations of our 20th anniversary. This monograph tells our tale, and if you read carefully, every line of it is telling yours, too. Thank you for being such an important part of our story.

在过去20年的发展历程中，奥马必须紧跟不断变化的贸易环境、世界经济和全球趋势。我们不断变革，但目标从未改变：20年过去了，奥马不断发展壮大，但却始终坚持初心。作为奥马冰箱的总裁，我很高兴也很荣幸能够带领奥马走过第一个20周年。这本专刊讲述了我们的故事，但细品之下，字里行间也在讲述您的故事。感谢您与我们共同书写奥马的故事。