原标题:磁力数观:2021快手电商数据报告
6月15日晚,快手联合江苏、浙江两大卫视打造了大型电商晚会“616快手真心夜”。有超高人气明星登台献艺,有网红主播诉说生活故事,更有快手小店开启品质购物大狂欢、短视频上亿红包雨降落……
这场视听盛宴将购物节热度拉满,用户、品牌与平台之间用“真心”连接,“极致信任”的品牌认知加速落地。
2018年快手开始布局电商业务以来,交易总额飞速增长,逐渐形成了以信任为核心的独特电商生态。时至今日,快手电商依然保持着极高的增长态势。2021年第一季度,快手电商GMV达到1186亿元,同比增长219.8%,“信任电商生态”崭露峥嵘。
在快手“信任电商生态”中,不再以平台为核心,而是以用户及电商内容创作者为核心。
什么样的用户,购买着什么样的商品?
快手电商又能为品牌带来怎样的价值?
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