原标题:2021中国社交电商行业发展报告:重点企业研究
2020年中国电子商务领域的社交电商创新已经进入第十个年头,经过十年不断地探索、尝试、发展、纠错,社交电商已经全面发力,成为中国电子商务领域不可分割的一部分。2020年社交电商整体规模达3.7万亿元,消费者数量逼近7亿,从业人数超过7000万,传统与创新的融合度接近70%。
2020年“新冠疫情”特殊背景下,我们认为有必要对电子商务品牌商家和社交电商消费者进行单项深入研究。从消费者角度反思消费环境与市场状态,从品牌商家角度定义渠道定位与创新运营,并从传统电商与社交电商双重维度进行研判,从中挖掘更好服务消费者的方法,并为品牌商家的发展提供战略支持。
从2020年9月开始,中国互联网协会社交电商工作组联合创奇社交电商研究中心,对中国电子商务品牌商家和社交电商消费者进行深入的调查研究,撰写此报告,希望对行业发展、广大读者有所帮助。
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