Apple News+ struggling for subscribers - CNBC苹果新闻+为用户苦苦挣扎-CNBC

Apple News+ struggling for subscribers - CNBC苹果新闻+为用户苦苦挣扎-CNBC
2019年11月15日 04:33 腾讯自选股综合

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原标题:Apple News+ struggling for subscribers - CNBC苹果新闻+为用户苦苦挣扎-CNBC 来源:腾讯自选股综合

CNBC sources say Apple (AAPL-0.6%) News+ signed up 200K subscribers in the first 48 hours, but that number hasn't increased materially since the March launch.

Apple takes a 50% cut of every News+ subscription and publishers are receiving less revenue from the service than anticipated.

One anonymous publisher tells CNBC that subscription revenue is lower, but ad revenue from the free product is slowly but steadily rising. News+ has also brought in a younger and more female demographic than the publisher's direct distribution.

Related: Earlier today, Bloomberg reported Apple could launch a digital media bundle as early as next year. The bundle would include Apple News+, TV+, and Music.

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CNBC消息人士称,苹果(Apple)News+在头48小时内就注册了20万用户,但自3月份发布以来,这一数字并未出现实质性增长。

苹果从每一次News+订阅中获得50%的分成,出版商从这项服务中获得的收入比预期的要少。

一位匿名出版商告诉CNBC,订阅收入较低,但来自免费产品的广告收入正在缓慢但稳定地增长。新闻+也带来了比出版商直接发行更年轻更多的女性人口。

相关报道:今天早些时候,彭博社(Bloomberg)报道称,苹果最早可能在明年推出数字媒体捆绑包。捆绑包将包括Apple News+,TV+和Music。

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