Amazon Effect Pushes Traditional Freight Transport Outside Comfort Zone亚马逊效应推动传统货运走出舒适区

原标题：Amazon Effect Pushes Traditional Freight Transport Outside Comfort Zone亚马逊效应推动传统货运走出舒适区 来源：Benzinga

Online retail giantAmazon.com, Inc.(NASDAQ: AMZN) has pushed traditional transportation and supply chain management companies to rethink how they facilitate the delivery of freight to businesses and consumers.

"I think it's amazing what they've been able to do, the disruption that it's been able to create, and I think it's challenged all industries across the board," said Ryan Rogers, chief transformation officer forCovenant Transportation Group(NASDAQ: CVTI), during a discussion about the industry impacts of the "Amazon effect" at FreightWaves LIVE in Chicago on Nov. 12.

Rogers knows a lot about Amazon, having worked for the company as a transportation executive before joining Covenant in January 2018. Earlier in his career, he also led the brokerage unit at U.S. Xpress.

Matt Waller, dean of the Sam M. Walton College of Business at the University of Arkansas and the author of several books on supply chain management, said the Amazon effect has challenged transportation services providers by pushing more inventory into the supply chain.

"It's had a major impact on transportation and expectations," Rogers said. "What I like about Amazon is the fact that it has pushed us harder to be at the highest service level as possible."

Waller said Amazon is not alone as a supply chain disruptor and there are emerging e-commerce players "nipping at their heels" with new solutions and products.

Rogers called the competition from small e-commerce firms a positive move for both online retail giants like Amazon and freight transportation providers.

"It's the smaller people that make the larger suppliers have to be more competitive and more innovative and look at their supply chain to see how they can get product there faster and being just as nimble as a small business can be," he said.

Rogers operates his own small online men's apparel company out of his house, which he referred to as a side hobby. "That's what Amazon has done. It's allowed people like myself to find and create a hobby on the side and be able to deliver and compete," he said.

In Rogers' view, the impact of the Amazon effect on supply chains is far from over.

"When are we going to get to the point where I get on my phone and instead of saying what am I going to need today, why not just ship a box to my house? They probably know what I'm going to need or want. I'd say that's an expectation of what we might see as well," he said.

Image by Jarosław Bialik from Pixabay

在线零售巨头亚马逊公司(纳斯达克市场代码：AMZN)推动传统的运输和供应链管理公司重新考虑如何为企业和消费者的货运提供便利。

11月12日，在芝加哥FreightWaves live的一场关于“亚马逊效应”的讨论中，“我认为他们能够做的事情令人惊讶，它能够造成的颠覆，我认为它挑战了所有行业，”圣约运输集团(NASDAQ：CVTi)的首席转型官Ryan Rogers在讨论“亚马逊效应”对行业的影响时说。

罗杰斯对亚马逊了解很多，在2018年1月加入“盟约”之前，他曾在该公司担任运输主管。在他职业生涯的早期，他还领导了U.S.Xpress的经纪部门。

阿肯色大学(University Of Arkansas)山姆·M·沃尔顿商学院(Sam M.Walton College of Business)院长马特·沃勒(Matt Waller)写了几本关于供应链管理的书。他说，亚马逊效应通过将更多库存推入供应链，对运输服务提供商构成了挑战。

罗杰斯说：“这对交通和预期产生了重大影响。”“我喜欢亚马逊的一个事实是，它让我们更努力地保持尽可能最高的服务水平。”

沃勒说，亚马逊并不是唯一的供应链破坏者，有一些新兴的电子商务参与者“紧跟在他们的脚后跟”，推出了新的解决方案和产品。

罗杰斯称来自小型电子商务公司的竞争对亚马逊这样的在线零售巨头和货运供应商来说都是积极的举措。

他表示：“正是规模较小的人，使得规模较大的供应商必须更具竞争力和更具创新性，并着眼于他们的供应链，看看他们如何能更快地将产品送到那里，并像小企业一样灵活。”

罗杰斯在自己的房子外经营着自己的小型在线男装公司，他称这是一种副业爱好。他说：“这就是亚马逊所做的。它允许像我这样的人找到并创造一种业余爱好，并且能够提供和竞争。”

在罗杰斯看来，亚马逊效应对供应链的影响远未结束。

他说：“我们什么时候才能拿到手机，而不是说我今天需要什么，为什么不直接把盒子送到我家？他们可能知道我会需要什么或想要什么。我想说，这也是对我们可能看到的东西的一种期待，”他说。

图片由jarosław bialik来自皮萨拜