来源：钛媒体
TMTPost -- JD.com management highlighted their commitment to further price competitiveness and improve platform ecosystem in the coming year while cautiously expand globally.
Credit：Visual China
In the past year, JD stayed focused on constantly improving user experience, lowering costs and increasing efficiency amid evolving opportunities and challenges, and the year 2024 will see JD takes firm and steady steps to execute its existing strategies and push forward its two priorities for the new year, namely user experience improvement and market share expansion, CEO Sandy Xu, or Xu Lei, told analysts at an earnings call. As part of efforts to enhance user shopping experience and services, JD introduced or expanded a series of differentiated shopping and customer services, such as the price guarantee service, a free doorstep pickup service for returns and exchanges, and a refund without return services and more, Xu said. Such efforts paid out as JD delivered accelerated growth in shopping users in the fourth quarter of 2023, especially in the number of new users, and the company expected the growth trend to continue in the first quarter, according to Xu.
From the perspective of platform ecosystem, JD has seen more and more new merchants are joining its marketplace, and the number of active merchants whose business growing its platform is increasing at an accelerated rate Xu introduced. He said JD will prioritize improving user experience, price competitiveness, and platform ecosystem. In response to a question about updates or change for JD’s third-party (3P) strategy in the year 2024, the Chief Financial Officer (CFO) Ian Su Shan said JD has doubled down efforts to recruit merchants, simplify their onboarding processes, and provide more support and fee reductions for small- and medium-sized merchants, and resulted in nearly 1 million of effective merchants on its platform to date, meeting the goals JD set at the beginning of last year.
Shan said JD doesn’t focus on a fast monetization of 3P in the short term, instead, its priority in 2024 will be to attract more merchants, especially the small and medium-sized merchants in the industrial belt to its product offering and, at the same time, it will continue to foster merchant growth, the platform's governance and operating tools. Shan added the company will also further optimize the traffic distribution mechanism to create a clear growth path and a better business environment for merchants.
As to the strategy of overseas expansion, CEO Xu said JD aims to leverage its competitive strengths to establish international presence, and will continue to focus on supply chain to expand its capabilities globally since its business model is built on supply chain capabilities. Xu noted JD assists Chinese companies in expanding their business and brands to overseas markets, though such efforts are still in the early stage.
According to Xu, JD Worldwide has established three direct procurement centers worldwide so far to improve cross-border supply chain efficiency, offering consumers in China a wider range of imported products and lower costs while ensuring product safety. JD Logistics and JD Property act as pillars of global expansion. The former has established a strong overseas supply chain, and now operates nearly 90 bonded overseas and direct mail warehouses, managing a floor area of almost 900,000 square meters. The latter is expanding its business in Southeast Asia and Europe with a focus on markets such as Vietnam, Indonesia, Singapore, U.K., and the Netherlands. JD also introduced an omnichannel retail platform in Europe called Ochama. While the platform is still in the incubation stage, it provides not just high-quality shopping experience for customers across 24 European countries, but a dependable path for Chinese brands and merchants to expand their business abroad.
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