全球液晶电视市场今年增速将放缓

　　Rapid price declines will slow LCD TV revenue growth in 2007， according to market research firm iSuppli Corp.

　　Worldwide LCD TV factory revenue will rise by 20 percent this year， expanding to $53.5 billion， up from $44.7 billion in 2006， according to iSuppli. This represents a 56 percent point decrease in growth compared to 2006， when LCD TV revenue increased by 76 percent， the firm said.

　　Global LCD-TV shipments will rise to 62.5 million units in 2007， up 57 percent from 39.7 million in 2006， according to the firm. This 57 percent growth would be down dramatically from 95 percent growth in 2006， iSuppli said.

　　According to research firm， the projected slowdown is attributed to the large volume of LCD TVs， which makes it difficult to maintain dramatic growth on an annual basis.

　　Though Sharp Corp. continues to lead the LCD TV market worldwide， it has lost its dominance to Philips and Samsung in the North American market and now is ranked No. 3 in that market， according to iSuppli. OEMs like Philips， Samsung and Sony are aggressive in reacting to the market needs and changes as well as maintaining aggressive pricing when compared to Sharp， iSuppli reported.

　　市场调查公司ｉＳｕｐｐｌｉ预测，在日益激烈的市场价格战的影响下，2007年全球

　　据该公司预测，全球

　　2007年全球液晶电视出货量将达6250万台，相比2006年3970万台的出货量增长了57％。虽然这一业绩已相当不错，但若与2006年出货量增长95％的水平相比，还是相去甚远。

　　另据ｉＳｕｐｐｌｉ预测，增速放缓的主要原因是其开发成本下降，市场供应能力提升，无法迅速达到需求量。

　　在提到具体液晶电视制造商时，ｉＳｕｐｐｌｉ指出，虽然夏普公司仍在全球液晶电视市场占据领先位置，但在北美市场，飞利浦和三星正在日益挑战它的地位。