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毕博像管理客户关系一样管理师生关系

http://www.sina.com.cn 2006年12月08日 01:12 北京商报

  BearingPoint, Inc., one of the world’s largest management and technology consulting firms, released a report named “Creating Long-term Value with student-for-life relationships”.

  After deep study on the changes of requirements from the educational market in the U.S. and the relationships between colleges and students, BearingPoint finds that if the colleges and universities want to maximize benefits and reduce costs in competition, they should consider managing students relationship as customers relationship, recognizing that relationships students establish during college belong to a network of constituents.

  全球最大的管理技术咨询公司之一——毕博有限公司日前发布了题为《维护与学生终生关系创造长期价值》的调查报告。通过深入分析美国教育市场的需求变化、学校与学生的关系,毕博认为,学校要想在同行竞争中降低成本,扩大优势,就值得考虑一下“像管理客户关系一样管理学生关系”。将学生在校期间所建立起的关系,纳入学校的客户网络之内,通过为学生提供个性化服务,形成差异化核心优势,与此同时获得关系回报。

   


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