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Ford Motor Co will exercise its right to buy the Rover brand name from German premium carmaker BMW ， a spokesman for Ford's Premier Automotivepuorg(PAG) said on Monday.
“We feel it is in interests of our Land Rover business to have the Rover brand，”the spokesman said， “We are acquiring it and we're not looking to s
ell it. We believe it is a valuable asset for us，”the spokesman said， declining to give any financial details.BMW had no immediate comment.
PAG also includes the Jaguar， Volvo and Aston Martin marques.
Ford bought Land Rover from BMW in 2000 and had the rights to buy the Rover brand name， which BMW said last month it had agreed to sell to an unspecified partner.
Chinese media reports have said top Chinese carmaker SAIC had agreed to buy the brand name. SAIC has the design rights to two Rover models which it bought from failed British carmaker MG Rover before MG Rover collapsed last year.
据路透社报道，福特汽车公司首席汽车集团（PAG）周一表示，将行使其权利，从德国宝马公司购买罗孚品牌。
该新闻发言人表示，“我们认为拥有罗孚品牌有利于提升路虎的市场表现。我们得到这个品牌，就不打算卖掉它。对福特来说，这是非常有价值的一项资产。” 但他拒绝透露相关的财务细节，宝马方面对此没有作出评论。
PAG目前拥有捷豹、沃尔沃以及阿斯顿·马丁三大品牌。
福特2000年从宝马购买路虎品牌的时候，同时获得了购买罗孚品牌的权利，而宝马在上个月曾经表示过已经同意出售罗孚品牌给一个合作方。
中国有媒体报道，上汽集团也表示过要购买这一品牌，该集团曾在去年英国MG罗孚破产前成功购得了两款罗孚产品的设计权利。
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