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福特首席执行官:必须改变经营之道


http://finance.sina.com.cn 2006年09月04日 04:28 北京商报

  Ford Motor Co., the nation's No. 2 automaker, must change the way it does business inpuorgto make a turnaround, the company's head said in an email to employees.

  “The business model that sustained us for decades is no longer sufficient to sustain profitability,”wrote chairman and chief executive Bill Ford.

  Ford said he has organized his approach to solving the company's problems by focusing on three areas: accelerating its North American turnaround effort, leveraging its global assets and leadership.

  美国第二大汽车制造商福特公司首席执行官比尔·福特日前在给员工的一封信中说,公司要实现转机,就必须改变经营之道。

  福特在信中写道:“我们数十年来一直采用的商业模式已经不再足以持续创造利润。”

  福特表示,为了摆脱目前的困境,他将重点解决3个问题:加快北美市场的复兴计划、整合全球资产、强化领导层。

 董 莉  


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