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Chinese Have AustralianComplex
At the international forum, May Tang, an Australiantourismofficial said: I have investigated Chinese tourism threetimes,and found that Austrialia is a place Chinese dream to go.Thesmall and charming lady smiled: many Chinese people haveanAus-tralian complex. By the end of October this year, therehadbeen 100 thous
and Chinese residents traveling to Australia, and39Australian travel agencies are undertaking inboundtourismbusinesse, according to May Tang. In the next 10 years,there willbe 1 million Chinese trav-eling to Australia, Tangpre-dicted. Itis reported that the dele-gation of Australiantourism industryplans to open training courses in Shenzhen,Guangzhou. Furthermore,the Aus-tralian Bureau of Tourism has begunmarketing promotionswith 11 travel agencies in Shanghai, Guangzhou,and Shenzhen.KeepIn Line With International Standards
Yonghong Wang, assistant general manager of ShenzhenZhaoshangInternational Trav-el Agency, said Shenzhen is not a hugecity, butit has a large market portion in China with 19 outboundtourismtravel agencies. Shenzhen holds an important position intheChinese tourism market. Its schemes in marketing are fardifferentfrom inland China. He said: we do business ac-cording tomarketrules. We develop resource markets and stay in linewithinternational standards. Simply said, we find food byourselves.But some inland companies still rely on theirgovernments and donot run their business on market rules. Travelagencies in Shenzhenare good at coop-eration with the media. Now,the pattern for thedistribution center of Chinese outbound tourismhas been formed inShenzhen. Shen-zhen has gone beyond other partsof China in tourismmar-keting. According to Wang, in re-cent years,ZhaoshangInter-national Travel Agency has been successful inoutboundtourism with the help of their marketing model. They try tosatisfythe Shenzhen local market demand to develop propertourismproducts. They introduce foreign developed products toChinesepeople, and stay on the professional road.
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