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China: A Rising Star In Global Tourism Market
In his report the China Outbound Market: A Perspec-tive,Mr.John Koldwski (Managing Director of Strate-gic IntelligenceCentre,PATA) said that the Peoples Repub-lic of China is already akeyplayer in the global tourism market.
Koldwski also pointed out that the growth in outbound travelfromChina is not only the volume of trips but also highexpenditures byChinese tourists.
He also reminded us that it is wrong to consider all Chi-nesethesame. Clever mar-keters will understand this point togetherwiththe nu-ances that make Chinese travelers varied and complex,hesaid. He encouraged tourism marketers trying hard to providegoodservice for Chinese tourists, because the future foroutboundtravel from China is one of the rising stars on ourhorizon.
瞧！这些宣传材料飘洋过海来到深圳。余海波摄
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