《经济观察报》是一张全彩色印刷、设计精美的24版经济类周报。《经济观察报》的特色在于充分表现新兴的、行动能力强的价值观和生活态度，即理性、建设性；有选择的信息；独到视角的专栏；富有冲击力的图片和制作讲究的整体设计。

　　《经济观察报》以中国社会拥有财富、拥有权力、拥有思想、拥有未来的实力阶层为读者对象。

　　《经济观察报》的团队以北京几家主要的经济类报刊的骨干力量组成。成员都有着多年媒体工作经验。

　　Economic Observer is a colored, well-designed 24-page economic weekly newspaper. Economic Observer excels in fully presenting newly emerged , active ideas and attitudes as to value and life, i.e., sense and constructiveness; select information; columns with unique angle of view; photos of great impact and delicate whole designing.

　　Economic Observer's targeted readers are the estate of people in possession of Wealth, Power, Thought and Future.

　　Economic Observer's staff consists of elites from Beijing's main economic newspapers and magazines. All of the members are of years' media experiences.