传媒业企业家奖得主刘长乐

　　安永会计师事务所2月2日宣布“安永企业家奖”- 中国2006十一位得主。这是安永首次在中国举办这项享誉全球的商业奖项。这项评选活动旨在表彰成功的企业家，见证其卓越的企业家精神，并褒扬其在创造就业、提高中国企业的竞争力以及带动国家经济发展等方面做出的贡献。

　　刘长乐

　　主席及行政总裁

　　凤凰卫视控股有限公司

　　Liu Changle

　　Chairman & CEO

　　Phoenix Satellite Television Holdings Limited

　　刘长乐先生早年任职于中国中央人民广播电台，从事记者工作。几年之后，他离职进入北京广播学院继续深造，并于80年代初毕业。随后刘先生重返中央人民广播电台，在那里，他从记者一直晋升到管理阶层。这些经历和知识的积累为刘先生以后开展业务关系并最终创办自己的电视广播企业打下了坚实的基础。1996年，他创建了凤凰卫视—现今唯一可使用华语在中国大陆播报新闻的海外私人电视网络。经过短短3年的经营，凤凰卫视就实现了收支平衡的一个重要里程碑。并于2000年在香港联交所成功上市。凤凰卫视中文台在中国的市场占有率约14%，估计观众达到1亿8千万；凤凰卫视信息台市场占有率为8%，观众达到1亿。2006年，“凤凰”的品牌价值估计达人民币230亿元，仅次于中国

　　Mr Liu spent his early years working for the China Central People’s Radio Station. After working for some years as a reporter he then moved on to further his study at the Beijing Broadcasting Institute, and graduated in the early 1980s. He then returned to China Central People’s Radio Station, where he worked his way up from a reporter to a managerial position. The experience and knowledge equipped him well in developing the right business relationships which subsequently led to the establishment of his own TV broadcasting company. In 1996, he established Phoenix, which is the only foreign private TV network allowed to broadcast news in Chinese Putonghua in China. Phoenix was able to achieve financial breakeven after just 3 years of operation, a milestone for a private TV broadcasting company and it was listed in Hong Kong in 2000. In China, Phoenix Chinese Channel has an estimated market penetration rate of 14% reaching an audience of 180 million, while Phoenix Infonews Channel has a penetration rate of 8% with an audience of 100 million. In 2006, the “Phoenix” brand value was estimated at RMB23 billion, second only to CCTV in the Chinese media sector.