Today’s companies need right people to fulfill theirbrand promises in order to gain high level of stakeholders’ recognitions.Reputation Institute is the world’s cradle for the best talents in reputationmanagement。

　　今天的企业需要具备专业素质和特长的员工实践企业品牌承诺，从而赢得利益相关群体的高度认同。信誉研究院是世界优秀信誉管理师的摇篮。

　　Key aspects include:

　　核心内容包括：

　　Building Block of Reputation Management信誉管理架构

　　– Defining corporate reputation and how to activelymanage it; aligning corporate branding & business strategy and how todevelop reputation platforms ... 认识企业信誉及其管理实施、开发企业信誉统一企业品牌与企业的商业战略……

　　Ø The Practice of Reputation Management信誉管理实践

　　– Communicating with the media; aligning employeesthrough corporate communication; and creating value for investors… 企业信誉与媒体关系、企业信誉与员工认同、企业信誉与公司投资价值……

　　Ø Addressing Strategic Reputation Issues应对信誉管理战略议题

　　– How to measure, track & evaluate your corporatereputation, governance & reputation risks; meeting social responsibilities;and managing crisis situations… 评估、跟测、衡量企业信誉、公司治理与信誉风险、企业信誉与履行社会责任、企业信誉危机管理……

　　For details, please write to:

　　详情请电邮：

　　ric@reputationinstitute.com

　　www.ReputationInstitute.com

　　"This was a total immersion into reputation managementthrough a concise package of interesting webinars."

　　— Dirk De Muynck, Director Communications & MediaRelations, Volvo Group