2008年度应对全球气候变暖造林项目宣传工作

　　项目宣传工作

　　为了使项目达到预期效果和目的，主办单位将在宣传方面投入较大的精力。项目宣传将充分借助中国主流媒体传播的力量，在各个重要阶段进行集中宣传，运用各种手段进行宣传和推广，以增加活动的认知度和影响力。将项目各参与方为应对全球气候变暖所做出的努力传播给中国、传播给世界。

　　项目宣传将通过电视、平面、网站、广播多种媒体平台，并结合即时新闻资讯、深度专题报道、高端访谈对话、颁奖仪式等多种表现形式，使宣传工作达到最佳效果。

　　我们将在电视、平面、网站媒体中各选择1 -2家担任项目的深度合作媒体，合作媒体将给予项目更多的宣传和报道版面，配合主办单位在项目各阶段的宣传重点进行集中深度的宣传。合作媒体之外的其他各类媒体伙伴也将对项目中的各个活动在广度上进行传播。

　　IX. Media Promotion to the Program

　　To achieve the expectation of the program, the organizers have attached great importance to the advocacy

　　of this program.

　　By taking full advantage of Chinese mainstream media, the program will be promoted in every crucial

　　phase during the whole process. We hope to make the program more visible and influential via various

　　media promotions, and the joint efforts of participants responding to global warming will be spread out to

　　China and the whole world.

　　Promotion of the program will be based on multiple media platforms, such as TV, newspapers, website

　　and broadcasting, taking forms of instant news reports, insightful special coverage, high-end interviews,

　　awarding ceremony etc. to achieve the best results of publicity.

　　Among the various media mentioned above, one or two will be selected as the main partners, who will

　　undertake more reports and coverage on this program, carrying out concentrated and intensive publicity

　　during crucial phases of the program in cooperation with the organizing parties. Other media partners will

　　also get involved in general reports on the program.